Gibson is an American brand that represents one of the most popular guitar manufacturers. It appeared in 1894 in the city of Kalamazoo, Michigan. Orville H. Gibson was founded. Since 2018, it has been owned by KKR & Co.
Meaning and History
The brand was named after its creator, who was passionate about music. The debut logo was introduced in 1908. The original image has always remained a textual one and has evolved into a recognizable sign. At first, there were two words in it, and then one. Over the years, minor adjustments were made that did not affect the essence of the emblem.
1908 – early 1920s
The designers used the name of the trademark – The Gibson, as a brand symbolism. It was drawn in italics on the inside of the body or the top of the neck.
1920 – 1928
During this period, the first logo redesign took place. The developers have used bold type with thicker letters. In contrast, the “G” and “N” symbols remained unchanged. The writing is oblique or straight, depending on the class of the guitar.
1928 – 1933
The year 1928 brought one of the most radical changes: the article “The” disappeared from the brand name. Only the word “Gibson” remains. Also, there were several versions in use, differing in the inclination of the letters.
1933 – 1947
Experiments with the logo continued with variations in color palette and line thickness. So there was a variant consisting of a combination of gold with black and white.
1947 – 1951
This period is the most significant in the logo’s history: then the foundation of the modern label was laid. The brand has replaced italic type with block type. At “G,” the designers have lengthened the tail, bringing it closer to the guitar’s image. Leg “n” was also extended, and lowercase letters “b” and “o” was made open.
1951 – 1967
The style of the emblem remains the same, but the inscription is now slanted. The dot above the “i” is separated from the “G.”
1967 – 1970
In 1967, the brand name was given a new square-shaped font. The corners on straight lines have become rounded, reinforced, and wide, the signs “b” and “o” – closed. The dot at “i” has disappeared.
1970 – 1972
The designers replaced the neck with a black backing and placed the brand logo on it. The writing style was kept the same.
1972 – 1981
The only change to that period’s logo was the next return of the dot to the letter “i” This sign is still relevant and remains unchanged, emphasizing elegance.
1981 – present
In 1981, the branding underwent the last redesign. The spellings “b” and “o” became open again. Leg “n” was made elongated, so it is proportional to the letter “g.”
Font and Colors of the Emblem
Gibson has always been distinguished by elegance and grace. Although the logo has undergone many changes, it retains a flavor that reflects a unique style. Its features are unobtrusive italics, wide lines, a bunch of letters, and an elongated font. The palette is monochrome: it is dominated by a combination of black letters on a white background. Some versions have added the word “USA” in gray or red.