The Gillet logo is elegant and sophisticated, just like the brand’s racing cars. The emblem represents an individualized approach to customers and a focus on attention to detail. Each instance is a machine, denoted by a capital letter.
Gillet’s history centers on Tony Gillet, a Belgian racer who won national hill climb titles in 1979 and 1980 and twice entered the Paris-Dakar Rally with cars he built and drove himself. In 1982, he became Donkervoort’s Belgian importer, the Dutch maker of light Lotus Seven-style roadsters. That work pushed him toward his own idea: an extremely light sports car capable of challenging mar more expensive machines. expensive machines
In January 1990, Gillet set a production-car acceleration record, reaching 0 to 100 km/h in 3.85 seconds in a modified Donkervoort. By 1991, the Vertigo prototype was ready. It used a carbon-fiber monocoque, a technology then associated mainly with Formula 1, and a 3.0-liter Alfa Romeo V6 with 226 hp. The car weighed under 1,000 kg and was shown at the 71st Brussels Motor Show in January 1992.
The next two years were spent on testing, certification, and European homologation. Vertigo appeared at the Paris and Geneva motor shows in 1993, then passed crash, seat, and belt anchorage tests. Production started in Gembloux, Namur, in 1994. That same year, Vertigo entered Guinness World Records with a 0-100 km/h time of 3.266 seconds, ahead of what Ferrari and Porsche could offer at a comparable weight ratio.
The racing program grew with the addition of former Formula 1 driver Philippe Streiff, whose adapted Vertigo featured joystick control and an automatic gearbox. In 1998, Gillet introduced the Vertigo Streiff with FIA safety equipment, Alfa Romeo V6 or Ford Mustang Cobra V8 power, and entries in Belcar and FIA GT. Later came the Vertigo .5, Maserati-powered updates, the 2010 Spirit, and the 2015 Zagato Maserati Mostro concept. Total Vertigo production stayed around 30-40 cars.
Meaning and History
The emblem represents the brand’s cars as pieces. It conveys their exclusivity, thoughtfulness, and perfect fit of parts. The sign shows the lightness and speed of sports cars. Owning a Gillet car feels like owning the road. Prestige is encrypted in symbols. Only a few copies are owned by rich, noble owners.
The logo consists of the company’s symbol and name. The company’s visual representation is a wheel prototype with the letter “G” at its center. The figure is deployed half a turn towards the viewer and appears to roll past him.
What is Gillette?
A company that markets sports cars under the Vertigo brand, featuring 2- to 4-liter engines and composite construction. Located in the French commune of Gembloux, Belgium. Owner: Tony Gillet. The car costs $100,000.
The wheel decoration, bright colors, and inner-teeth ornamentation highlight the car’s style. With a deep understanding of racing cars, the brand’s founder wanted to create his own sports car that resembled a work of art.
The figure appears very thin, suggesting a lightweight design. The machine weighs less than 1000 kg.
The inner red oval with a white letter looks like a start button and represents starting and speed. G – indicates the company name, derived from the founder’s name.
The yellow denticles along the edges of the red background resemble the sun, which is associated with heat. The new machines’ main material is reinforced carbon fiber. It is made by heating. The composite is also melted and poured into molds to produce individual chassis and body parts.
The round sign also indicates the headlights, highlighting their special mobility. In the company’s models, the lamps are, if necessary, hidden, merging with the body to enhance the sports car’s streamlining.
The name appears in two levels, positioned at the wheel’s height. Above, in thinner letters, Automobiles; below, in elongated, bold elements, Gillet. The letters’ disproportion demonstrates the machines’ flattened, elongated shape. An elongated hood is especially distinctive across all the brand’s models.
Font and Colors
The logo’s predominant color is black. Yellow, red, and white complement it. Shades set accents and emphasize car features.
- Black represents strength, reliability, and safety.
- Red represents speed, brightness, and visual appeal. Each model is exclusive and finalized for a specific owner.
- Yellow indicates comfort and driving pleasure.
- White highlights the brand’s novelty, the cars’ uniqueness, and a new approach to design and equipment.
The font is unique. All letters have a minimum size, reflecting the streamlined design of sports cars and the elimination of unnecessary details. The sharp end of the internal curl G, like a speedometer, hints at racing and high-speed driving. Its 6 o’clock orientation suggests readiness to start.

