Gillet Logo PNG
The Gillet logo is elegant and sophisticated, just like the brand’s racing cars. The emblem represents an individualized approach to customers and a focus on attention to detail. Each instance is a machine, denoted by a capital letter.
Gillet’s history centers on Tony Gillet, a Belgian racer who won national hill climb titles in 1979 and 1980 and twice entered the Paris-Dakar Rally with cars he built and drove himself. In 1982, he became the Belgian importer for Donkervoort, the Dutch maker of light Lotus Seven-style roadsters. That work pushed him toward his own idea: an extremely light sports car capable of challenging machines costing far more.
In January 1990, Gillet set a production-car acceleration record, reaching 0 to 100 km/h in 3.85 seconds in a modified Donkervoort. By 1991, the Vertigo prototype was ready. It used a carbon-fiber monocoque, a technology then associated mainly with Formula 1, and a 3.0-liter Alfa Romeo V6 with 226 hp. The car weighed under 1,000 kg and was shown at the 71st Brussels Motor Show in January 1992.
The next two years were spent on testing, certification, and European homologation. Vertigo appeared at the Paris and Geneva motor shows in 1993, then passed crash, seat, and belt anchorage tests. Production started in Gembloux, Namur, in 1994. That same year, Vertigo entered the Guinness World Records with a 0 to 100 km/h time of 3.266 seconds, ahead of what Ferrari and Porsche could offer at a comparable weight ratio.
The racing program grew with the addition of former Formula 1 driver Philippe Streiff, whose adapted Vertigo featured joystick control and an automatic gearbox. In 1998, Gillet introduced the Vertigo Streiff with FIA safety equipment, Alfa Romeo V6 or Ford Mustang Cobra V8 power, and entries in Belcar and FIA GT. Later came the Vertigo .5, Maserati-powered updates, the 2010 Spirit, and the 2015 Zagato Maserati Mostro concept. Total Vertigo production stayed around 30 to 40 cars.
Meaning and History
The emblem represents the brand’s cars as pieces. It conveys their exclusivity, thoughtfulness, and perfect fit of parts. The sign shows the lightness and speed of sports cars. The owner of a Gillet car feels like the owner of the road behind the wheel. Prestige is encrypted in symbols. A few copies belong to rich and noble owners.
The logo consists of the company’s symbol and name. The company’s visual representation is a wheel prototype with the letter “G” at its center. The figure is deployed half a turn towards the viewer and appears to roll past him.
What is Gillette?
A company that markets sports cars under the Vertigo brand, featuring an engine capacity of 2 to 4 liters, constructed from composite materials. Located in the French commune of Gembloux, Belgium. Owner: Tony Gillet. The car’s cost reaches $100,000.
The wheel decoration, bright colors, and inner teeth ornamentation showcase the car’s style. Having a deep understanding of racing cars, the brand’s founder wanted to create his own sports car that would resemble a work of art.
The figure appears very thin, suggesting the car has a lightweight design. The mass of the machines is less than 1000 kg.
The inner red oval with a white letter on it looks like a start button and represents start and speed. G – indicates the name of the company, taken from the founder’s name.
The yellow denticles on the edges of the red background are reminiscent of the sun, associated with heat. The main material of the new machines is reinforced carbon fiber. It is made by heating. The composite is also melted and poured into molds to produce individual chassis and body parts.
The round sign also indicates the headlights, highlighting their special mobility. In the company’s models, the lamps, if necessary, are hidden, merging with the body to enhance the sports car’s streamlining.
The name is written at two levels, occupying space at the wheel’s height. Above, in thinner letters, Automobiles; below, in elongated, bold elements, Gillet. The letters’ disproportion demonstrates the machines’ flattened, elongated shape. An elongated hood especially distinguishes all models of the brand.
Font and Colors
The logo’s predominant color is black. It is complemented by yellow, red, and white. Shades set accents and emphasize the features of cars.
- Black represents strength, reliability, and safety.
- Red is the color of speed, brightness, and visual appeal. All models are exclusive and finalized for a specific owner.
- Yellow indicates comfort and driving pleasure.
- White highlights the brand’s novelty, the uniqueness of the cars, and a new approach to design and equipment.
The font is unique. All letters have a minimum size, reflecting the streamlined design of sports cars and the elimination of unnecessary details. The sharp end of the internal curl G, like a speedometer, hints at racing and high-speed driving. Its direction at 6 o’clock indicates readiness to start.