Gillette is a brand of shaving accessories and grooming products for men. It has existed since 1901 and is located in Boston, Massachusetts, founded by King Camp Gillette traveling salesman, now owned by Procter & Gamble Corporation.
Meaning and History
The company got its emblem almost 120 years ago, so it is considered a classic. It consists of the name of the company, which is received in honor of the creator. The logo has been corrected several times to look relevant and attract the attention of modern buyers.
In the debut version, Gillette is written in lowercase, except the “G” in uppercase. “L” and “g” have design features, “t” is distinguished by an extraordinary presentation. Still, it was not a logo that strikes the first time, despite the arrow piercing the letters (it denotes the sharpness of the branded blades). The emblem is placed inside the rhombus and painted gray.
1964 – 1974
All elements have radically changed, except for the arrow, symbolizing the ease of sliding of razors. The letters have become larger, the lower part of the capital “G” is brought down, and the upper part is aligned with the rest of the characters. The gray color is gone – coal black has taken its place. Only the background part and the holes from the arrow that goes through the letters remained white.
1974 – 1989
This is a legendary period in the emblem’s history because the designers removed the arrow and the name increased. Now it is visible and perceived at first sight. The developers also added speakers, emphasizing the double “ll” and “tt”: the former are elongated and look like solid pillars, the latter is fused and rise above the adjacent “e.” This technique has never changed and remains relevant to this day. Despite the update of the logo in 1989, this version was used for a long time in some countries – until 1992.
Although the brand’s verbal designation became much more readable, it still did not give a clear idea of the company’s products. Therefore, edits were needed to correct the oversight.
1989 – 2009
At that time, the prototype of the modern label emerged. Compared to the 1974 version, it has become much more visible and confident. The letters in the word Gillette remain in lowercase, except for the first. The space between them has disappeared, so the oblique signs are close to each other, and the “e” is linked with the previous symbols. In parallel with this version, another one was introduced – with large spacing between letters.
2009 – present
In this year’s logo, the developers redesigned the “i”: they removed the round dot and added an asymmetrically cut square. So with a smooth and smooth cut, they emphasized the impeccable sharpness of razors. An “accidental” notch also appeared at the letter “G”: the lower right part seemed to be accidentally hit by the blade. This happens when you accidentally cut your fingertip with a well-sharpened razor. The oblique spelling and fonts remain the same.
Font and Colors of the Emblem
The key element of the logo is text with graphic design. It demonstrates the transformation of the brand name, which began with complex shapes and reached conciseness. The inscription consists of a single word – “Gillette,” which equates the emblem to the category of advertising and informational. The letters are thick and bold. Twin “ll” is taller than “tt.” In turn, they are also unique since a common crossbar unites them. Instead of a dot above the “I,” a rectangle cut obliquely is used. The “G” has a similar cut: it is located at the bottom of the right leg and is directed inward.
The authors chose a strict typeface – chopped, grotesque Futura Extra Black Italic for the corporate symbol. This font first appeared in Linotype and was designed by Paul Renner. The color scheme harmoniously complements the sharpened letters. It is in monochrome format and consists of black characters on a white background. On product labels, the word may be colored dark blue.