Gleagle Logo

Gleagle LogoGleagle Logo PNG

Gleagle: Brand overview

Established in 2009 as the budget division of Geely Automobile Holdings, the Gleagle brand was conceived by Li Shufu, chairman of Geely, to tap into the growing Chinese economy car market. The brand mainly specializes in compact sedans, hatchbacks, and sporty SUVs, with most models selling for less than 100,000 yuan, or about $15,000.

In its early days, Gleagle relied on older Geely models. However, more recent offerings share design and technological elements with modern models from parent company Geely. The brand is particularly favored by Chinese first-time car buyers looking for cost-effective transportation solutions.

From its founding until 2018, Gleagle has sold more than one million vehicles of various models exclusively in China. Although the company initially focused on domestic sales, there has been increasing speculation that the brand is considering entering emerging international markets.

Today, Gleagle remains a significant player in the affordable car sector in China, benefiting from economies of scale and technological resources provided by parent company Geely.

Meaning and History

Gleagle Logo History

2008 – 2014

Gleagle Logo

Geely Auto previously had a brand called Gleagle. Its logo was an abstract shape in the form of a crescent moon, consisting of fragments of a large oval and a small circle. The design resembled a stylized human eye. In the upper part, there was a small protrusion similar to the element of a hieroglyph. The designers gave the image three-dimensionality by adding edges and a silver gradient.

The crescent shape and eye-like design are meant to convey a sense of vision or foresight. A small protrusion resembling a hieroglyphic element adds a mysterious or cultural touch. The use of a silver gradient and three-dimensional elements gives the logo a modern, sophisticated look.