GOAT Logo PNG
The emblem is associated with wide stride and comfort, which suits a company that produces sports, running, games, and walking sneakers. The GOAT logo conveys freedom, lightness, and movement over long distances without discomfort.
GOAT: Brand overview
Meaning and History
Eddy Lu and Daishin Sugano created GOAT in 2015. They were prompted to this decision by an unfortunate incident. To his disappointment, Sugano bought a new pair of Air Jordan 5 Retro Grapes on eBay, only to find they were fake. He was very upset because he ordered the sneakers as a memento of his old Air Jordan 5 Grapes, which he received in school for his academic success. Eddy Lu learned of his colleague’s failure and decided to support him. Together, they developed a startup concept: a website where intermediaries could sell athletic shoes without cheating customers.
So, the entrepreneurs created a platform for sneaker resellers, which has grown to sell expensive clothing over time. It now has retail stores, e-commerce sites, and mobile apps. Its name, GOAT, comes from the phrase “Greatest of All Time.” It’s a superlative term for something the best of the best. The marketplace is used by more than 500,000 sellers and 30 million buyers worldwide, meaning many people know its simple, utilitarian logo.
At first glance, there is nothing special about it. It contains a simple black word, “GOAT,” written in a round sans serif font. However, in this external simplicity, the main business idea is to offer customers something clear and accessible, without hidden meanings or falsehoods. After all, Eddy Lu and Daishin Sugano’s original goal was to combat counterfeiting so that people who spend hundreds of dollars online on sneakers wouldn’t worry about their authenticity.
GOAT has no additional graphic symbols. In this matter, the founders of the online marketplace were inspired by the logos of famous companies such as Prada, Saint Laurent, and Balenciaga. They are all united by the same wordmarks and laconic black-and-white inscriptions, without unnecessary patterns. The visual identities of the above brands are built on minimalist principles, so GOAT is trying to emulate the trendsetters. With a simple emblem, the trading platform wanted to create a positive image and evoke associations with the market leaders.
Font and Colors
The font is similar to the Halis Grotesque Small Caps Regular by Ahmet Altun, but it’s not an exact copy. They have common features:
- The shape of the letters is the same.
- The contrast is low.
- The lines are about the same thickness.
At the same time, the top corner of the “A” in “GOAT” is rounded, which is not the case in the typeface created by Ahmet Altun.
The visual symbol uses two related colors: black and white. These emphasize the inscription’s brevity and reflect the brand’s desire for a minimalist style.