Goldwell is an innovative German brand with 300 patents for various cosmetic developments. It has been around since 1948 when Hans Erich Dotter was founded. In 1994 it was acquired by the Japanese concern Kao Corporation. Now the brand represents care products and exclusive hair dyes.
Meaning and History
Despite the transition under the leadership of another company, the brand still retained its individuality. There was one logo in his career that informally represents him in the fan market.
Personal trademark symbols are a harmonious combination of graphics and text. The logo represents it meaningfully: it consists of the company’s name, a colored square, and a slogan. In the top row is the large word “GOLDWELL,” and next to it is a geometrically precise square. It denotes the brand’s direct direction: this is a classic advertising sign, which is used to mark the color of hair dyes. Below there is a thin line separating the second row of text – the company’s motto. At the bottom, it is written in thin and small letters “Closer to stylist. Closer to hair. “, Which conveys the manufacturer’s concept.
Font and Colors of the Emblem
The logo contains two types of typefaces from the Sans Serif category: wide lines (upper word) and thin stripes (lower inscription). In the first case, the letters are located close to each other, and in the second, they have a wide breakdown. All elements are colored in full color: text – in dark ash, square – in red and red.