Goliath Logo

Goliath LogoGoliath Logo PNG

Goliath: Brand overview

Founded:1928 – 1961
Founder:Carl F. W. Borgward, Wilhelm Tecklenborg
Bremen, Germany
The German automobile manufacturer Goliath emerged in 1928 in the city of Bremen. It was the brainchild of Carl F.W. Borgward and Wilhelm Tecklenborg and operated under the broader umbrella of the Borgward group. At its inception, Goliath primarily manufactured three-wheeled delivery vehicles and trucks, many of which ran on single-cylinder engines.

During the 1930s, Goliath ventured into the passenger car market, targeting the broader population with reasonably priced vehicles. Notable models from this era included the Goliath Pionier and the GP700. However, the progression of World War II saw a shift in their focus. The firm predominantly produced military vehicles and equipment during this period, and unfortunately, by 1944, their manufacturing facilities were severely damaged due to bombings.

Post-war, the company reverted to its roots, making more passenger cars. They garnered success with notable models like the Goliath 1100 and the Hansa 1100. By the mid-1950s, they had rolled out approximately 65,000 cars. However, the golden days were short-lived. By 1961, escalating expenses and dwindling sales took a toll on Goliath, leading to its dissolution. This was a part of the larger disintegration of the Borgward group. Over its three-decade existence, Goliath had manufactured around a quarter-million vehicles.

Meaning and History

Goliath Logo History

What is Goliath?

Goliath-Werke Borgward & Co., a German car manufacturer, notably impacted the automotive world from 1928 to 1961. The brainchild of Carl F. W. Borgward and Wilhelm Tecklenborg, this Bremen-based company made a name for itself by manufacturing three-wheeler cars, trucks, and mid-size cars, all marketed under the Goliath brand. Although the company’s existence was brief, its influence in the German automotive sector endures.

Goliath color codes

Venetian RedHex color:#c0120c
RGB:192 18 12
CMYK:0 91 94 25
Pantone:PMS 485 C