Google Reviews effectively demonstrates the link between words and actions. This is because customers instantly react to any business-related process, whether it’s purchasing products or receiving services from specialized companies. This cooperation can occur in both real and digital spaces, and reviews help to assess the situation adequately.
Google Reviews: Brand overview
Meaning and History
Google Reviews was conceived as a way for honest interaction with users, quickly responding to their opinions on purchased goods or provided services. One of its main functions is to collect data from the entire internet to display customer opinions and the ratings formed based on them. Thus, business people can control the situation or take marketing measures by making corrections to the information and managing online company profiles to increase competitiveness.
Google My Business, which includes this tool, features the main details about firms, enterprises, and organizations, offers their contacts, clarifies location (address), describes working hours, shows ratings, and real photos. All this is displayed on the browser’s search results page when users enter the names of companies. Consequently, such an emblem attracts or warns potential customers about the risks and advantages of firms, influencing their decision to cooperate or refrain from it. Thus, the Google Reviews logo is a powerful advertising tool.
What is Google Reviews?
Google Reviews is one of the working tools of the Google My Business project. It allows companies to track reviews of their services and products, enabling them to build proper interaction with clients, as well as more effectively manage corporate processes, maintain a positive image, and adjust internal policies in a timely manner. However, the service itself is not an independent product; it merely performs a conditional marketing function in the online space to maintain high company ratings.
It features the general name of the digital giant – Google. The name is rendered in the company’s signature font in lowercase, except for the first ‘G,’ which is uppercase. The glyphs are spaced apart from each other with an optimal interval, making them clearly visible. The corporate color also aids this, as each letter is individual: both ‘g’s are blue, one ‘o’ is red, the other yellow, the ‘e’ is red, while the ‘l’ is green. Together, they form a well-recognized image. All symbols are semi-bold and rounded. The lower line is less colorful: it is gray, short, and strict. As in the first case, the word “Reviews” is set in a grotesque font. Next to it are stars indicating company ratings. Depending on the level, they can be fully yellow or colored in yellow and gray.
Font and Colors
The inscription is set in Google’s corporate font, known as Product Sans. It is simple, flat, smooth, and blocky. The word in the lower row is done in a typeface resembling Magnum Sans Pro Bold by FontMesa. The corporate palette consists of bright colors, including red, green, blue, and yellow. This emblem also features gray, slightly tempering the color extravaganza.