GoPro Logo

GoPro LogoGoPro Logo PNG

High-tech cameras for capturing active action from professional angles are recognizable to many thanks to visual identification. The GoPro logo symbolizes extreme entertainment on land, in the air, and on water, as confirmed by its motto, “Be a Hero.”

GoPro: Brand overview

Founder:Nick Woodman
San Mateo, California, U.S.
GoPro is a company representing the consumer electronics industry. It was founded in 2002, but until February 2014, it was known as Woodman Labs, Inc. Its product range includes digital cameras, mainly action cameras, designed for high-speed shooting and extreme conditions.

Meaning and History

GoPro Logo History

GoPro’s products are adorned with stylish branding. The first camera appeared in 2002 and was in demand until the early 2010s. In 2010, designers developed a second logo. Initially, it was used only to designate accompanying accessories, but in 2013, it was transferred to the cameras. Thus, it became the sole official symbol of the manufacturer.

What is GoPro?

GoPro is an American company operating in the field of computer technology. It produces action cameras with proprietary software, manufactures digital video equipment, and provides mobile applications and editing software. The brand was founded in 2002 by Nick Woodman. The company’s headquarters is in San Mateo, California.

2002 – 2010

GoPro Logo 2002-2010

The logo has a dark background and light lettering arranged in two tiers. At the top is the brand name – “GoPro,” and at the bottom is its slogan – “Hero Camera.” A strict style is maintained so both parts complement each other harmoniously. The only distinction between them is the color. The first word is in white, the second in mustard-yellow.

2010 – today

GoPro Logo 2010-present

In the updated version, the designers changed almost everything. They altered the text layout, used a different font, added several elements, and wrote a new company slogan. As a result, the word “GoPro” occupies almost all the space of the rectangle, and below it is the motto “Be a Hero” and four multicolored squares. Moreover, there is a geometrically precise separation: “Go” is located above the slogan, and “Pro” is above the squares.

GoPro: Interesting Facts

GoPro is a company that uses cameras for action-packed activities and software to edit your videos. It’s popular among people who love adventure sports and making movies.

  1. How It Started: Nick Woodman created GoPro in 2002 after he went surfing in Australia and wished he had a better way to take pictures of himself surfing. The cameras back then weren’t tough enough or versatile for action shots.
  2. The First Camera: The first GoPro camera was a film camera you could wear on your wrist and take into the water.
  3. Going Digital: By 2006, GoPro made its first digital camera that could also take short videos. This was just the beginning of making clear videos with GoPro cameras.
  4. Becoming a Big Deal: GoPro shared its stock with the public in 2014 and quickly became very valuable because so many people liked its products.
  5. Cool Features: Over the years, GoPro cameras have gained some amazing features, like connecting to Wi-Fi, recording super clear 4K videos, working underwater without extra cases, and taking videos that show everything around you.
  6. GoPro Awards: GoPro gives prizes to users who share their best photos and videos, encouraging everyone to show off their exciting experiences.
  7. Trying Out Drones: In 2016, GoPro started selling drones to carry cameras in the sky. However, they stopped in 2018 because of problems and competition.
  8. More Than Cameras: GoPro also wants to be known for sharing videos and pictures. They have a special channel on streaming services for videos made by users and encourage sharing on social media.
  9. Easy Video Making: GoPro created QuikStories to simplify video editing. It turns your footage into a cool video with music and effects.
  10. Helping the Planet and People: GoPro tries to do good things for the environment and help the community. Its focus is on being responsible in making products, cutting down on waste, and getting involved in social causes.

GoPro has changed how we record and share our adventures in the game. It allows us to capture amazing moments while building a community of people who love exploring and taking risks.

Font and Colors

GoPro Emblem

The current GoPro logo is a large black rectangle with the company’s name, the inspiring slogan “Be a HERO,” and four multicolored squares. The previous version contained different inscriptions: “GoPro Hero Camera” or simply “GP Hero.”

The logo adopted in 2010 consists of several symbolic elements. These are four mini-squares inside a large black rectangle. The far left represents cycling, skiing, motocross, and other terrestrial extreme sports. It is light blue, like the sky. The second square is dedicated to windsurfing, wakeboarding, and other water sports. It’s the same color as the surf. The third, dark blue, symbolizes diving. The fourth geometric figure is white, like snow. It is a graphic representation of winter sports.

GoPro Symbol

The font for the word “GoPro” resembles Neuropol, but with a modified letter “G.” The slogan uses two fonts: “Be a” is in Eurostile Bold, and “HERO” in Verdana Bold Italic. The palette includes four colors: white, black, medium Persian blue (#005DAC), and bright cerulean blue (#00AEEF).

GoPro color codes

Vibrant Cerulean BlueHex color:#00aeef
RGB:0 174 239
CMYK:100 27 0 6
Pantone:PMS 801 C
Medium Persian BlueHex color:#005dac
RGB:0 93 172
CMYK:100 46 0 33
Pantone:PMS 2945 C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C