The drink is ideal for a royal feast with a game baked on a spit. Its burning taste and the addition of natural herbs create a unique bouquet. The Gordon’s Gin logo hints at years of experience and excellent gin strength.
Gordons Gin: Brand overview
Founded: | 1769 |
Founder: | Diageo |
Headquarters: | England |
Website: | gordonsgin.com |
Meaning and History
Gordon’s Gin has been the number one gin globally since the late 19th century. Its origins go back to an old English distillery founded by Alexander Gordon in London’s Southwark. In 1786, she moved to Clerkenwell, where she produced a dry alcoholic drink that became popular among representatives of the Royal Navy. A century later, Gordon & Co. created Tanqueray Gordon & Co. by merging with Charles Tanqueray & Co. It happened in 1898. At the same time, its production facilities were moved to Gordon’s Goswell Road. In 1899, due to the death of Charles Gordon (a descendant of the founder), the production of dry gin ceased to be a family affair.
At the beginning of the 20th century, an important marketing event took place: the brand introduced the original rectangular green glass bottle. This color is found only in the UK domestic market, while export gin is corked in transparent containers. After the death of the last representative of the family business, the firm began to have problems, and in 1922 Tanqueray Gordon & Co. was bought out by Distillers, which expanded the original range. Gradually, dry gin with various flavors appeared.
What is Gordons Gin?
This is one of the most famous gin brands in the world, and Diageo owns it. The brand creates its spirit using a unique blend of juniper berries and other botanical ingredients. In addition to the classic London Dry Gin, the brand offers flavored options, such as Pink Gin and Mediterranean Orange, each retaining the brand’s distinctive qualities while offering a unique taste. The gin stands out for its consistent quality and bold juniper aroma, achieved through carefully selected botanicals and a specialized distillation.
In 1925, George V honored the Gordon’s Gin brand by awarding it the Royal Warrant. Over time, his label became recognizable outside of the UK as production began to pick up. This activity resulted in the emergence of an American distillery in Linden, New Jersey. And by 1962, London dry gin was the most sought after in the world. The main business then moved from town to town until it was concentrated at Fife in Scotland.
The logo on the label of this alcoholic product has historical roots. On it, a frightening boar is drawn by hand, or rather, it’s head. According to legend, once a representative of the Gordon family saved the Scottish king from a wild boar attack. This event happened on a hunt and has since been reflected in the personal family coat of arms. Not only was the label marked with an individual sign, but also the cap of the gin bottle.
The central place on the logo is occupied by the brand’s name and the alcoholic beverage. The red word “Gordon’s” is complemented by double shadows on the right side: close to each letter is a thin black stripe, followed by a wider yellow one. They make the symbols three-dimensional, voluminous as if raised above the surface. The apostrophe separating the “S” at the end of a word is closely related to adjacent elements and has no spaces on the sides. The background for the inscription is the usual white color, which makes it look bright and convex.
Below is the head of a wild boar. She has a frightening appearance:
- A curved upper canine and a sharp lower incisor sticking out of her open mouth
- A red tongue
- A row of small teeth
- Bulging eyes
The ears of the animal are laid back, and the hair is bristling in tufts and is colored black and yellow with red patches. The boar is located in a triple ring, decorated with crosses on long curved legs. On the right and the left is the time when the distillery was founded.
Font and Colors
The inscription on the Gordon’s Gin logo is made with the LHF Hensler Regular typeface – wide, massive, with thin points at the ends instead of classic serifs. Chuck Davis designed the font. It was first published in Letterhead Fonts. The color palette is the same everywhere and consists of a combination of three colors: red, black, and gold.
Gordons Gin color codes
Crimson Glory | Hex color: | #b81029 |
---|---|---|
RGB: | 184 18 41 | |
CMYK: | 0 91 78 28 | |
Pantone: | PMS 1795 C |