Gordon’s Gin is a British brand of triple-distilled dry gin formulated with lemon peel, orange peel, orris root, licorice, angelica, coriander seeds, juniper berries, elderberry, and peach. Its difference from analogs is the absence of sugar, making the drink special. It is made with different strengths, based on the country of sale – mainly Canada, the USA, Great Britain, Greece. The percentage of alcohol in the product ranges from 37 to 47 percent. The original recipe was developed back in 1769. Its creator is an Englishman of Scottish origin Alexander Gordon. Now the brand belongs to the international company Diageo.
Meaning and History
Gordon’s Gin has been the number one gin globally since the late 19th century. Its origins go back to an old English distillery founded by Alexander Gordon in London’s Southwark. In 1786, she moved to Clerkenwell, where she produced a dry alcoholic drink that became popular among representatives of the Royal Navy. A century later, Gordon & Co. created Tanqueray Gordon & Co. by merging with Charles Tanqueray & Co. It happened in 1898. At the same time, its production facilities were moved to Gordon’s Goswell Road. In 1899, due to the death of Charles Gordon (a descendant of the founder), the production of dry gin ceased to be a family affair.
At the beginning of the 20th century, an important marketing event took place: the brand introduced the original rectangular green glass bottle. This color is found only in the UK domestic market, while export gin is corked in transparent containers. After the death of the last representative of the family business, the firm began to have problems, and in 1922 Tanqueray Gordon & Co. was bought out by Distillers, which expanded the original range. Gradually, dry gin with various flavors appeared.
In 1925, George V honored the Gordon’s Gin brand by awarding it the Royal Warrant. Over time, his label became recognizable outside of the UK as production began to pick up. This activity resulted in the emergence of an American distillery in Linden, New Jersey. And by 1962, London dry gin was the most sought after in the world. The main business then moved from town to town until it was concentrated at Fife in Scotland.
The logo on the label of this alcoholic product has historical roots. On it, a frightening boar is drawn by hand, or rather, it’s head. According to legend, once a representative of the Gordon family saved the Scottish king from a wild boar attack. This event happened on a hunt and has since been reflected in the personal family coat of arms. Not only was the label marked with an individual sign, but also the cap of the gin bottle.
The central place on the logo is occupied by the brand’s name and the alcoholic beverage. The red word “Gordon’s” is complemented by double shadows on the right side: close to each letter is a thin black stripe, followed by a wider yellow one. They make the symbols three-dimensional, voluminous as if raised above the surface. The apostrophe separating the “S” at the end of a word is closely related to adjacent elements and has no spaces on the sides. The background for the inscription is the usual white color, which makes it look bright and convex.
Below is the head of a wild boar. She has a frightening appearance:
- A curved upper canine and a sharp lower incisor sticking out of her open mouth
- A red tongue
- A row of small teeth
- Bulging eyes
The ears of the animal are laid back, and the hair is bristling in tufts and is colored black and yellow with red patches. The boar is located in a triple ring, decorated with crosses on long curved legs. On the right and the left is the time when the distillery was founded.
Font and Colors of the Emblem
The inscription on the Gordon’s Gin logo is made with the LHF Hensler Regular typeface – wide, massive, with thin points at the ends instead of classic serifs. Chuck Davis designed the font. It was first published in Letterhead Fonts. The color palette is the same everywhere and consists of a combination of three colors: red, black, and gold.