The American company Govino, known for its shatterproof wine glasses, has introduced a renewed brand identity. The work was done by the New York agency Redscout and is aimed at strengthening the company’s position amid growing competition and numerous imitators.
The brand was founded in 2008 in Napa Valley. Its founder, Joseph Perrulli, created glasses for sommeliers and winemakers who needed to present wines in places where glassware was prohibited. The transparent material Tritan™, which combines the durability of plastic with the appearance of glass, has extended the product’s use beyond professional applications. The main design feature became the convenient thumb indentation, which became a distinctive element of the glasses.
Over time, the category of unbreakable drinkware became mainstream, and the old logo lost its impact. The Paragraph Light typeface appeared too light, and the lack of bright accents made the visual presentation outdated.
The new logo, using the Integral CF typeface, gained density. Together with typographer Nathan Metzler, the Redscout team refined the letterforms to align the logo with the product’s form. The top stroke of the letter “G” resembles an arrow symbolizing a drink “on the go.”
The shapes of the letters “O” create a smooth rhythm and maintain overall harmony. The diagonals in “V” and “N” strengthen visual balance.
The update restored the brand’s individuality and visual strength. The new logo underscores Govino’s modern image and helps the company maintain its competitive position while preserving its reputation as the category pioneer.
