Goyard Logo PNG
The Goyard logo embodies the traditions of craftsmanship born in a small atelier where exquisite trunks and luggage were created. These items quickly symbolized refinement and status, accompanying their owners on journeys worldwide. Skillful work with materials and attention to detail made each creation durable and unique.
Goyard: Brand overview
The founding of the House of Martin in 1792 marked the beginning of Goyard’s history. The company initially specialized in crafting boxes, packaging, and luggage for the French nobility, with its first store located on Rue Neuve des Capucines in Paris.
In 1845, François Goyard took over the business. Robert Martin, the founder’s son, chose him as his successor. Under François’s leadership, the company began focusing on producing travel trunks and bags.
In 1853, Edmond Goyard inherited the business from his father, François. He relocated the store to 233 Rue Saint-Honoré, the brand’s flagship location today. During Edmond’s leadership, the iconic Goyardine pattern was developed, inspired by geometric shapes and wood grain. A milestone was reached in 1885 when Edmond received several prestigious awards at the World Exhibition in Paris for his innovative approach to luggage production, greatly enhancing the firm’s reputation among elite clientele.
In 1892, management passed to Edmond’s son, Robert. Under his direction, the brand expanded internationally, establishing representative offices in major cities worldwide.
The company reached its peak in the early 20th century. It produced luggage for royalty, cultural icons, and the European elite, creating numerous iconic bag and luggage models that remain in production today.
In 1936, leadership passed to Robert Jr., who upheld the family’s commitment to handcrafted production and the highest quality standards despite the growing industrialization in the luggage industry. In the post-war 1950s, the company continued to serve a select clientele by avoiding mass production.
Through the 1960s, the company preserved its traditional production methods, defying industry trends toward automation and cost reduction.
A pivotal moment in its history came in 1998 when Jean-Michel Signoles purchased the business from the Goyard family. This marked the first time ownership had moved outside the founding family.
In the 2000s, the brand gradually expanded its presence. While maintaining exclusivity and limited production, new stores opened in key cities worldwide.
From 2010 to 2015, it continued selective expansion, opening stores only in the most prestigious areas of major global cities.
Between 2016 and 2020, the brand strengthened its position in the global luxury market, adhering to traditional production methods and maintaining exclusivity. This growth continued from 2021 to 2023, focusing on upholding quality and preserving historical practices.
The brand remains one of the few luxury labels dedicated to exclusivity and traditional craftsmanship. It has always relied on its reputation and the quality of its products rather than large-scale advertising. Each piece is handcrafted using age-old techniques and materials, giving it a unique character.
The company’s success is built on its unwavering dedication to 19th-century traditions, quality, and exclusivity. The firm has preserved its distinctive place in modern luxury by avoiding aggressive marketing and mass production.
Meaning and History
What is Goyard?
This is one of the few brands maintaining an air of mystery and a distinctive approach to crafting items. It produces suitcases, bags, and accessories by hand, using traditional techniques and unique designs. The geometric pattern on a special canvas has become a signature feature of its products, and items can be personalized with hand-painted monograms or stripes. It is a place where clients can order something unique, such as accessories for the home or travel. Their items are rarely seen, as they are sold only in a limited number of boutiques. This makes their products highly sought after by those who value refined luxury and uniqueness.
1792 – today
Goyard, founded in the mid-19th century, has become a symbol of luxury and sophistication. The brand is known for creating bags, suitcases, and accessories with unique designs and high quality.
The Goyard logo reflects the brand’s history and craftsmanship. It combines text and symbolism to create an image of exclusivity and elegance.
The brand name is made in capital letters and is located in the center. The font, reminiscent of Molly Serif E Bold, features clean lines and a classic style. Straight letters with subtle vertical lines look elegant, and the distance between them creates a sense of balance.
Under the title is a French slogan: “Malletier depuis 1853.” The text is in a thin font similar to Mitchell NF, making it easy to read. The slogan adds a historical accent reminiscent of the brand’s long experience creating high-end luggage.
Below is the word PARIS, emphasizing the brand’s origin and associations with French style and quality.
One of the emblem’s features is the large letter “G,” which has a complex ornament inside. The monogram symbols A, R, and D represent the founder’s surname. The monogram is enclosed in an oval frame, adding a classic look and emphasizing the connection with the brand’s history.
The ornament’s smooth lines and delicate details evoke an association with handwork. It highlights the brand’s personality and is often used on accessories.
The logo is black and white. Black symbolizes prestige, and white symbolizes purity and sophistication. Its minimalist design makes it versatile for use on products, packaging, and promotional materials.
