The Gree logo reflects the company’s journey from a local air conditioner manufacturer to an international brand. Starting by creating comfortable climates for homes and businesses, the company earned trust worldwide and became a symbol of reliable solutions for optimal spaces.
Founded in 1989 as Zhuhai City Haili Cooling Engineering Company Limited, Gree was a modest factory in Zhuhai, China, with an annual production capacity of fewer than 20,000 AC units. In 1994, the company was transformed and renamed Gree Electric Appliances Inc. of Zhuhai, expanding its production and distribution operations throughout China.
A major milestone in the company’s journey was its 1996 listing on the Shenzhen Stock Exchange, marking the beginning of its public financial history. By 2008, Gree had entered the upper echelon of global AC manufacturers and had more than 70,000 employees.
Gree has devoted significant resources to research and development in the new millennium, resulting in revolutionary products, including the first inverter centrifugal refrigerator in 2012. Beyond internal innovation, the company has sought external cooperation to ensure mutual growth. An example is the strategic alliance established in 2009 with Daikin Industries of Japan to achieve common technological and production goals.
Today, Gree is the world’s largest specialized air conditioning company, with a global customer base. The company remains committed to developing energy-efficient and environmentally friendly air conditioning solutions.
Meaning and History
1991 – today
The Gree logo is simple and memorable, combining text and a graphic symbol. The design highlights the brand’s core attributes: technology, reliability, and comfort.
The graphic element is shaped like a circle divided into three sectors: blue, red, and white. The blue segment occupies the upper-left area, symbolizing stability and technological advancement. The red segment is in the lower area, adding energy and warmth. The white line separating the sectors introduces clarity and helps distinguish each part. The overall circular form evokes harmony and balance, reflecting the company’s aim to create products that meet the highest standards.
The text is rendered in bold uppercase sans-serif letters. A slight tilt adds dynamism, while the rounded stroke ends soften the overall look, making it friendly and approachable. The dark blue text color enhances the impression of reliability and quality, aligning with the company’s area of expertise.
The name evokes associations with coolness and comfort, fitting for a company specializing in air conditioners and climate control systems. The logo’s color palette reinforces these associations: the blue-and-red combination represents the balance between cold and warmth, reflecting the company’s primary goal of creating a comfortable indoor environment. The white line unifies the design, adds a modern touch, and emphasizes a technological approach.
The Gree emblem is simple, functional, and visually appealing. Every design detail conveys the brand’s core values: commitment to quality, innovation, and care for customer comfort.


