Green Bay Packers Logo PNG
The newest emblem features a modern design, style, and conciseness. The Green Bay Packers logo symbolizes professional affiliation, self-control, strength, intuition, and confidence in victory.
Green Bay Packers: Brand overview
The Green Bay Packers are a team in the NFC North Division and a non-profit professional sports team in the top league. The team is based in Green Bay, Wisconsin.
The club is considered unique, having 360,584 shareholders (as of 2015), making it publicly owned. Additionally, 4% of the franchise is in free circulation. Thus, it is a non-profit organization supported by ordinary people for an entire century. The team has no undisclosed owners, and its public ownership helps the franchise financially.
It all started with the unexpected decision of two rival football fans – Earl “Curly” Lambeau and George Whitney Calhoun. Lambeau approached his employer, a local packing company, asking for funds to purchase uniforms. He was given $500 in cash for the uniforms and equipment because the team would be named after its sponsor. This condition was met.
As a result, from 1919 to 1922, the team was led by George W. Calhoun, J.E. Clair, and Earl Lambeau. In the second half of 1922, the list of owners expanded: besides Lambeau, it included Gerald Clifford, Leland Joannes, Webber Kelly, and Andrew Turnbull. The franchise remained in this status until 1935. Then, all rights were transferred to a similarly named company, and the franchise completely passed into public ownership.
The corporation experienced a decline, went bankrupt, was renamed Acme Packing, went bankrupt again, and never fully recovered afterward. But all this time, the “Green Bay Packers” rejoiced, carrying the name of their sponsor and founder.
Meaning and History
Tracking the team logos of the Green Bay Packers allows one to trace their development. It all started with a simple emblem in the form of a rectangle with rounded corners and several words: “YOU WANT IT, WELL PACK IT,” “AP,” “ACME PACKERS,” “Green Bay, WI,” “1921 FOOTBALL.” Judging by the text, the main emphasis was on the club’s sponsor, name, and motto.
In late 1951, the franchise received a logo that matched the sports theme. The logo “Packers” took center stage, and in the background was an American football. In 1956, the developers removed the inscription and brought the ball to the foreground.
The Packers own the trademark on the “G” logo and have given limited permission to use a logo similar to that of other organizations, such as the University of Georgia and Grambling State University.
What is Green Bay Packers?
The Green Bay Packers are one of the oldest NFL franchises. It was founded in 1919 in Green Bay, Wisconsin, and remains there, using Lambeau Field as its home stadium. The team has won 13 league championships, including 4 Super Bowls and 20 division championships.
1921
The Green Bay Packers’ debut logo is not sophisticated. It is simple and consists of standard names on a white background in various fonts. This is associated with the company’s name change to Acme Packing, depicted on the logo. It looks like a chevron—a brand patch on clothing. It is shaped like an elongated rectangle with rounded edges. It is outlined by two black stripes with white space in the middle.
In the center of the logo are the intersecting letters “A” and “P,” along with their definition – the name of the sponsoring corporation. All these elements are in one color: the capital letters are dark blue with a golden outline, and the word sign “Acme Packing” is golden. Below are the city’s name, state, and the year 1921. In the top right corner of the logo is the slogan, “You want it, we’ll pack it.”
1951 – 1955
This period’s Green Bay Packers logo acquired its signature color, green. It features an orange football with a yellow outline between two orange goalposts, which, according to the developers, signifies strength, superiority, the pursuit of victory, and perseverance. The word “Packers” is also present, typed in a large font with a capital “P” at the beginning. The background is a large, detailed football with two white stripes and lacing. There are no borders or other outlines – only white, hinting at free space for activity.
1956 – 1961
In 1956, the logo featured a quarterback with the number 41 and a yellow football. He is in a throwing pose and ready to throw the ball. In the background is the state of Wisconsin, represented in green, with a white circle featuring a green star (the city of Green Bay) placed within it.
The player’s helmet, leggings, and jersey number are white, and his uniform is yellow, like the football. In addition, another football is depicted on the logo, larger and with two characteristic thin lines. Designers placed key elements on it as proof of the importance of American football to Wisconsin residents.
1961 – 1979
This Green Bay Packers logo design is given a radical revamp. The logo features an oval “G” in the English alphabet, resembling a football. This element was added when Lombardi asked the “Packers” equipment manager, Gerald “Dad” Braisher, to design a logo. Braisher entrusted this to his assistant, John Gordon, a student at St. Norbert College. Satisfied with the white letter “G” on a green football, the pair presented it to Lombardi, who approved the addition.
1980 – today
The last trademark of the Green Bay Packers was introduced in 1980. However, the actual year of its creation can be considered 1961, when the emblem with a white “G” on a dark oval background was introduced. After 19 years, artists outlined the oval with a wide yellow line, ending the entire redesign.
The original logo was designed by Gerald “Dad” Braisher and his assistant, John Gordon, a student at St. Norbert College. They conceived the famous letter “G,” giving it shape, and meticulously sketched the small details.
Font and Colors
In 1955, the team promoted its name; in the second half of the 1950s, the approach to identity changed. In 1956, artists focused on depicting a football, which changed several times before being stylized into a letter G. Initially, it looked quite realistic. On the side was depicted the state of Wisconsin and a player in a jersey with the number 41.
The emblem is completely different now. The ball remains, but now it is depicted in an abstract style: it can be recognized by the inverted, dark green oval outlined with a yellow contour. The letter “G” inside is also oval.
The developers of the new logo decided not to use standard fonts, so they independently designed the letter “G.” True, not from scratch: they took a chopped font as a sample and gave the letter the right proportions.
Color plays an important role in logo design. The palette is chosen so that each shade looks harmonious. White smoothly transitions into dark green, creating the necessary contrast. The bright accent is the yellow stripe, which appeared in 1980.