Grupo Modelo Logo

Grupo Modelo LogoGrupo Modelo Logo PNG

Grupo Modelo was founded in 1925 by twenty-five Spaniards who came to Mexico. Over time, a single brewery has grown into a complex of plants for various purposes. This made it possible not only to expand the range of alcoholic beverages but also to develop new activities, particularly bottled water production. The headquarters of the organization is located in Mexico City.

Meaning and History

Grupo Modelo Emblem

What is Grupo Modelo?

Grupo Modelo is a Mexican company that is best known as a beer maker. Its range includes a wide range of alcoholic and non-alcoholic drinks, including wine and bottled water. It distributes products under different brands: Pacafico, Modelo, Corona, and others.

The Mexican beer maker entered the market in 1925 when its exclusive pale lager hit store shelves. By the way, then Grupo Modelo had a slightly different name: Cervecería Modelo. The first word was translated from Spanish as “brewery,” and the second meant “model” or “example.” It was a hint that opened in the 1920s; the brewery deserved the exemplary title.

The company was renamed a few decades later as it expanded its infrastructure with new factories built on its own or bought from other manufacturers. In this case, it was no longer about one brewery but about a whole system of enterprises. And not about one brand, but about many different brands that are represented in more than 180 countries.

This is how the Grupo Modelo corporation, closely associated with Mexico, appeared. It continues to build a national sales network, invests in the modernization of production facilities in the country, and takes care of the environment by providing 100% wastewater treatment. The company’s visual identity is also related to Mexico – more precisely, to Mexico City. The logo of the brewery reflects the symbols of this locality. Still, not all: the designers borrowed only one of the lions presented on the official coat of arms.

The animal is depicted in full growth and turned to the left side. The drawing style is close to heraldic: the lion has a long tail bent upwards, a thick mane, and a tongue extended forward. The color of the predator is atypical: red with white gaps. Under the paws is the same red base in the form of an inverted triangle. The exact shape of this figure cannot be determined because, in the center, it is blocked by a beer keg. The container consists of light brown boards connected by four white hoops. In the middle, the artists did not forget to add a small circle – a closed hole designed for pouring drinks.

The graphic composition is placed inside a blue circle with a silver annular frame. The latter serves as the base for the inscription “GRUPO MODELO, S. A. B. DE C. V.” and for the word “MEXICO,” located at the bottom and separated on both sides by short horizontal lines.

Most likely, the image of a lion was borrowed from the coat of arms of Mexico City, where the headquarters of Grupo Modelo is located. But the designers have changed the predator’s look to fit the new visual context. This animal symbolizes pride, wisdom, generosity, and high status. And the beer barrel indicates the historical connection of the Mexican company with the brewery, established in 1925.

Font and Colors

Grupo Modelo Symbol

All the lettering on the Grupo Modelo logo looks the same: they are in a round, geometric sans-serif, roughly similar to René Bieder’s Milliard Extra Bold. To make the text more visible, it was converted to upper case and made dark blue. The same color is used for the central circle. The color scheme also features several shades of grey, white, red, and tan.