Haas Logo

Haas LogoHaas Logo PNG

Haas: Brand overview

Founded: 2014
Founder: Gene Haas
Headquarters:
Kannapolis, North Carolina, United States
Website: haasf1team.com
Logo downloads:
Haas is an American auto racing team. Created by Gene Haas in 2014 specifically for participation in Formula 1. Initially, it was planned that the team would play its first full season in 2015, but subsequently, the start of the brand’s sports history was postponed to 2016. It is worth noting that the Haas team is actively cooperating with Ferrari. This is evidenced by the use of the engine and gearbox from the legendary Italian brand of cars. The team is based in Kannapolis, USA.

Meaning and History

Haas Logo History

What is Haas?

This popular auto racing team held its first start in 2016. Enjoys considerable popularity among Formula 1 fans.

During the relatively short time of the existence of the Haas team, as many as six variants of the emblem logo were presented. In general, they are as similar as possible to each other. Therefore the visual recognition of the brand is at a high level. An important component of the team’s popularity is the presence of Mick Schumacher in it. This is the son of the legendary Michael Schumacher, who in 2013 received a serious head injury.

2016 – 2019

Haas F1 Team Logo 2016

The first version of the logo was a verbal inscription with the team’s name and an emblem on the left. The title was written in two lines. It says “Haas” on the top in red letters and “F1 team” in black on the bottom. A classic sans-serif font was used with thin lines in the letters. The inscription is easy to read on any surface.

The emblem was the letter “H,” which was located inside a red circle. It is worth noting that this symbol had a long horizontal line that went beyond the geometric figure.

2019 (Rich Energy)

Rich Energy Haas F1 Team Logo 2019

The first major redesign took place in 2019. This was directly related to the fact that the team had a title sponsor, namely the energy drink manufacturer Rich Energy. The verbal inscription was also made in two lines. However, the “Haas F1 Team” part was moved down when “Rich Energy” occupied the top part. A golden horizontal line separated them. The word lettering was also done in this shade of yellow.

An identical font was used for the inscription directly related to the command. In turn, the “Rich Energy” part was done using a modern serif typeface with thin lines in the letters. A feature in the lettering style is the empty spaces in some lines, which make the logo more mysterious.

The emblem remained unchanged, except for the change of color to gold.

2019 (after contract termination)

Haas F1 Team Logo 2019

This version of the logo was completely identical to the previous version. However, the sponsor’s name was removed, and the verbal inscription began to be located on one line. Consequently, the emblem was slightly reduced in size. According to Rich Energy, the contract was terminated due to the team’s poor results. The decision was made before the Italian Grand Prix.

2019 – 2021

Haas F1 Team Logo 2019-2021

At this stage, the team returns to the logo’s original version.

2021 – 2022

Uralkali Haas F1 Team Logo 2021

Another change in the logo was due to the emergence of a new sponsor, “UralKali.” Consequently, the verbal inscription was again presented in two lines. The name of the sponsor was located at the top. Moreover, the inscription was made in blue and red colors, below the name of the team and its affiliation to Formula 1. The color for the bottom line was blue. It is worth noting that between these two elements, there was a horizontal line conditionally divided into three parts: blue, blue, and red. The emblem on the left remained unchanged.

2022 – today

Haas F1 Team Logo

After the start of the Russian war against Ukraine, the Haas team refuses to cooperate with the Russian brand, Ural Kali. Moreover, she expels the athlete of the aggressor country Nikita Mazepin from her team.

As a result, Haas is returning to the classic 2016 logo.

Font and Colors

Haas Symbol

A classic sans-serif font with thin lines in letters was used for word inscriptions at all stages of the company’s development. Perhaps the exception is the period when Rich Energy sponsored the team. It was for the name of this brand that an elegant font with serifs and empty spaces in the symbols was used. The name “Haas F1 Team” is easy to read in all logo variations, and its visual recognition is high.

The team chose a red and black color palette, which was used in most cases. The exceptions were those periods when Haas had sponsors. For example, in collaboration with “Rich Energy,” a golden shade of yellow was used.

Haas color codes

Red Hex color: #ed1a3b
RGB: 237 26 59
CMYK: 0 89 75 7
Pantone: PMS 185 C
Black Hex color: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
Pantone: PMS Process Black C