Haas Logo

Haas Logo PNG

The Haas logo symbolizes movement because its elements are filled with visual dynamics. And it also has the hidden power that characterizes powerful race cars. So the American Formula One team shows its determination to win.

Meaning and History

During the relatively short time of the existence of the Haas team, as many as six variants of the emblem logo were presented. In general, they are as similar as possible to each other. Therefore the visual recognition of the brand is at a high level. An important component of the team’s popularity is the presence of Mick Schumacher in it. This is the son of the legendary Michael Schumacher, who in 2013 received a serious head injury.

What is Haas?

This popular auto racing team held its first start in 2016. Enjoys considerable popularity among Formula 1 fans.

2016 – 2019

The first version of the logo was a verbal inscription with the team’s name and an emblem on the left. The title was written in two lines. It says “Haas” on the top in red letters and “F1 team” in black on the bottom. A classic sans-serif font was used with thin lines in the letters. The inscription is easy to read on any surface.

The emblem was the letter “H,” which was located inside a red circle. It is worth noting that this symbol had a long horizontal line that went beyond the geometric figure.

2019 (Rich Energy)

The first major redesign took place in 2019. This was directly related to the fact that the team had a title sponsor, namely the energy drink manufacturer Rich Energy. The verbal inscription was also made in two lines. However, the “Haas F1 Team” part was moved down when “Rich Energy” occupied the top part. A golden horizontal line separated them. The word lettering was also done in this shade of yellow.

An identical font was used for the inscription directly related to the command. In turn, the “Rich Energy” part was done using a modern serif typeface with thin lines in the letters. A feature in the lettering style is the empty spaces in some lines, which make the logo more mysterious.

The emblem remained unchanged, except for the change of color to gold.

2019 (after contract termination)

This version of the logo was completely identical to the previous version. However, the sponsor’s name was removed, and the verbal inscription began to be located on one line. Consequently, the emblem was slightly reduced in size. According to Rich Energy, the contract was terminated due to the team’s poor results. The decision was made before the Italian Grand Prix.

2019 – 2021

At this stage, the team returns to the logo’s original version.

2021 – 2022

Another change in the logo was due to the emergence of a new sponsor, “UralKali.” Consequently, the verbal inscription was again presented in two lines. The name of the sponsor was located at the top. Moreover, the inscription was made in blue and red colors, below the name of the team and its affiliation to Formula 1. The color for the bottom line was blue. It is worth noting that between these two elements, there was a horizontal line conditionally divided into three parts: blue, blue, and red. The emblem on the left remained unchanged.

2022 – today

After the start of the Russian war against Ukraine, the Haas team refuses to cooperate with the Russian brand, Ural Kali. Moreover, she expels the athlete of the aggressor country Nikita Mazepin from her team.

As a result, Haas is returning to the classic 2016 logo.

Font and Colors

A classic sans-serif font with thin lines in letters was used for word inscriptions at all stages of the company’s development. Perhaps the exception is the period when Rich Energy sponsored the team. It was for the name of this brand that an elegant font with serifs and empty spaces in the symbols was used. The name “Haas F1 Team” is easy to read in all logo variations, and its visual recognition is high.

The team chose a red and black color palette, which was used in most cases. The exceptions were those periods when Haas had sponsors. For example, in collaboration with “Rich Energy,” a golden shade of yellow was used.

Haas color codes