Hafei Logo PNG
The Hafei logo resembles a warm heart with strong metal. The emblem signifies protection, a deep understanding of customer needs, and successful collaboration with a partner to create comfortable cars. The logo represents vehicles made with passion.
Established in 1980, Hafei carved out a niche as an offshoot of the government-backed Chang’an Automobile Group, with operations anchored in Harbin, Heilongjiang province. Initially, Hafei’s automotive prowess showed in its lineup of commercial mini trucks and vans. As the 1990s began, it broadened its horizons and entered the passenger-car market. Notable models from this era include the compact sedans Saibao, Bova, and Lobo.
In 2003, Hafei and Suzuki formed a strategic alliance, collaborating on cars that drew on Suzuki’s design and technology and tailored them for Chinese consumers. This partnership enabled Hafei to infuse its offerings with advanced technology and superior quality.
A few years later, in 2006, Hafei was merged into its parent entity, Chang’an Automobile Group. Yet, it retained a semblance of autonomy, focusing primarily on budget-friendly cars, with models like Saili and Noba gaining prominence. However, the landscape shifted once more in 2009. Chang’an Automobile’s fresh collaboration with Ford led to the formation of Chang’an Ford, and Hafei became a wholly owned subsidiary of this new venture.
Under this new umbrella, Hafei underwent a transformative phase, pivoting away from its original brand vehicles and diving into producing Ford models tailored for Chinese consumers. Cars like the Ford Focus and Ford Mondeo rolled off the Hafei assembly lines. But by 2015, the winds of change blew once more. Changan Ford ended production at the traditional Hafei facility and integrated its functions into broader Changan Ford operations. This maneuver marked the culmination of Hafei’s distinct identity, bringing its 35-year journey to a close.
Meaning and History
What is Hafei?
Founded in 1980 as a division of the Chang’an Automobile Group, Hafei Motor Co., Ltd. built a reputation as a top-rated Chinese passenger-car maker. The company joined the Changan Ford Group in 2015, strengthening its position in the automotive sector. Based in Harbin, Heilongjiang, China, Hafei Motor Co., Ltd. is a leading force in China’s automotive industry.
1980 – 2015
The Hafei emblem, used from 1980 to 2015, features a heart-shaped shield symbolizing the engine that drives the company’s vehicles. The gradient inside the shield represents the transition from the fire burning within to a strong, tempered material, emphasizing the power and reliability of Hafei engines.
The heart has a metallic edge, which adds strength and a modern look to the emblem. Two sharp, wavy lines run across the shield’s front, resembling a cardiogram. These lines symbolize the vitality and energy that Hafei puts into its vehicles.
The number 2 on the emblem has multiple meanings. It signifies the partnership with Suzuki, whose vehicles Hafei adapts for the Chinese market. This partnership is crucial in expanding the company’s range and improving product quality. The number 2 indicates Hafei’s two main areas of activity: truck and passenger car production.