Hafei Logo

Hafei LogoHafei Logo PNG

Hafei: Brand overview

Founded:1980 – 2015
Founder:Chang’an Automobile Group
Headquarters:
Harbin, Heilongjiang, China
Established in 1980, Hafei carved its niche as an offspring of the government-backed Chang’an Automobile Group, anchoring its operations in Harbin, located within the Heilongjiang province. Initially, Hafei’s automotive prowess was evident in their lineup of mini trucks and vans tailored for commercial use. As the 1990s dawned, they broadened their horizon, venturing into the realm of passenger vehicles. Some notable names from this era include the Saibao, Bova, and the Lobo compact sedans.

2003 saw a strategic alliance between Hafei and Suzuki, where they collaboratively worked on cars influenced by Suzuki’s design and technology, tailoring them for Chinese consumers. This partnership enabled Hafei to infuse advanced technology and superior quality into their offerings.

A few years later, in 2006, Hafei was merged into its parent entity, Chang’an Automobile Group. Yet, it retained a semblance of autonomy, focusing primarily on budget-friendly cars, with models like Saili and Noba gaining prominence. However, the landscape shifted once more in 2009. With Chang’an Automobile’s fresh collaboration with Ford, leading to the inception of Changan Ford, Hafei transitioned to a wholly-owned subsidiary under this new venture.

Under this new umbrella, Hafei underwent a transformative phase, pivoting away from its original brand vehicles and diving into producing Ford models tailored for Chinese consumers. Cars like the Ford Focus and Ford Mondeo rolled off the Hafei assembly lines. But by 2015, the winds of change blew once more. Changan Ford opted to cease production activities at the traditional Hafei facility, integrating its functions within broader Changan Ford operations. This maneuver marked the culmination of Hafei’s distinct identity, wrapping up its 35-year-long journey.

Meaning and History

Hafei Logo History

What is Hafei?

Initiated as a segment of the Chang’an Automobile Group in 1980, Hafei Motor Co., Ltd. has built its reputation as a top-rated Chinese carmaker, focusing on passenger cars. The company was incorporated into the Changan Ford Group in 2015, fortifying its stature in the automobile sector.

With its operational base nestled in the dynamic city of Harbin, Heilongjiang, China, Hafei Motor Co., Ltd. shines as an authority in the Chinese car industry.

Hafei color codes

Tyrian PurpleHex color:#6a0043
RGB:106 0 67
CMYK:0 100 37 58
Pantone:PMS 235 C
BlackberryHex color:#46002c
RGB:70 0 44
CMYK:0 100 37 73
Pantone:PMS 690 C
Dark PurpleHex color:#220015
RGB:34 0 21
CMYK:0 100 38 87
Pantone:PMS 4975 C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C
Raisin BlackHex color:#272728
RGB:39 39 40
CMYK:2 2 0 84
Pantone:PMS Neutral Black C
Spanish GrayHex color:#989898
RGB:152 152 152
CMYK:0 0 0 40
Pantone:PMS Cool Gray 7 C
GainsboroHex color:#dbdbdc
RGB:219 219 220
CMYK:0 0 0 14
Pantone:PMS Cool Gray 1 C