The Hainan Airlines logo is a two-tiered design that reflects the importance of the brand and its cultural heritage. At the top of the logo in Chinese, the company’s name, “Hainan Airlines,” is written in large bold letters, symbolizing strength and confidence. The name is written in red, which is the color of good luck and prosperity in Chinese culture.
At the bottom of the logo, the name “HAINAN AIRLINES” is written thinner and smaller than the top, but still legible enough. This highlights the brand’s modern approach and commitment to innovation.
Before the logo is an abstract symbol, which is a stylized image of a bird, symbolizing freedom, lightness, and grace. Indicates the brand’s commitment to high-quality service and customer satisfaction.
Hainan Airlines’ core value lies in ensuring its passengers’ safety, comfort, and convenience and supporting environmental sustainability and the development of local communities.
The emblem of Hainan Airlines reflects the high quality of services, innovative approach, and cultural heritage.
Hainan Airlines: Brand overview
Founded: | 1989 |
Founder: | Fangda Group |
Headquarters: |
Haikou, Hainan, China |
Website: | hainanairlines.com |
Meaning and History
1989 – 1993
1993 – 2004
2004 – 2013
2013 – today
Hainan Airlines color codes
Neon Red | Hex color: | #ee3224 |
---|---|---|
RGB: | 238 50 36 | |
CMYK: | 0 79 85 7 | |
Pantone: | PMS 485 C |