Havana Club Logo PNG
The greatness and pride of their products are reflected in the drink’s emblem. The Havana Club logo indicates the place where hot, fun, and bright emotions are concentrated. The sign unites connoisseurs of the brand into a special elite club of rum lovers.
Meaning and History
In the early days of the distillery’s existence, ownership was simple and clear: it belonged to the Arechabala family. But after the Cuban Revolution in 1959, the situation changed dramatically. At first, the company became state-owned. Then it was transferred to José Arechabala SA in a 50/50 split, with the second share belonging to the country’s government. The nationalized enterprise began to produce rum actively and export it abroad, except to the United States, which imposed an embargo.
In parallel, the Bacardi family, who left the island of Cuba after the coup there, bought the original recipe for a Cuban alcoholic drink from Arechabala, began producing it, and set up supplies for the United States. This happened in 1994. A competing product with the same name is made in the municipality of Puerto Rico on the Cataño coast. Litigation against this brand is still ongoing.
What is the Havana Club?
Pernod Ricard and Cuba Ron S.A. jointly own this rum brand, exemplifying Cuban production traditions. The brand’s range includes complex aged varieties, such as 7 Years and Selección de Maestros, as well as the crisp white rum Añejo Blanco, highlighting unique aspects of Cuban craftsmanship. A distinctive feature of the brand is its use of traditional Cuban techniques, including local sugarcane, specific yeast strains, and aging in white oak barrels, which impart subtle notes of tobacco, vanilla, and tropical fruits to the spirit.
The first time the law was on Bacardi’s side (in 2012), the company decided to increase production of Cuban rum under the original brand. She got the right to it because the nationalization occurred at gunpoint and was violent, without subsequent compensation from the new owner. Thus, an exclusive situation has been created, and who claims more for Havana Club remains unknown.
However, it is reliably known that the brand’s name and the alcoholic beverage produced based on sugar cane have deep patriotic roots. It combines two symbols dear to the heart of every inhabitant of this island. The first is its capital with dazzling charm, the second is a passion for incendiary club life, overflowing with the burning breath of the sun. As a result, the name Havana Club arose.
The official logo was adopted in 1934, when the brand was born. It consists of three parts, thematically interconnected. The background is a bright red circle with a yellow border. It personifies the hot Cuban sun, filling the rum with life-giving warmth. In its upper part is a young girl. She stands with her head raised proudly. In one hand, she holds a tall staff with four crowns joined in a cross. This is Giraldy, a beauty from legends, who has been waiting all her life for her lover, who went to sea in search of a fountain of youth and never returned. Her image symbolizes Havana.
Below the entire width of the emblem is the name of the alcohol brand. It is made in block letters in a classic style. Geometrically proportional signs are placed at the optimal distance from each other, providing excellent readability of the text. Each of them has a burgundy shadow on the right and a double border around the perimeter: the inner line is yellow, the outer one is black.
Font and Colors
The Havana Club logo uses Futura Std Condensed Bold typeface with elements reminiscent of SoftMaker’s Florida Serial ExtraBold and Occupant Fonts’ Relay Compressed Bold. Of the free fonts, Sans Serif Exb FLF Cond is close to it. The emblem’s color palette is rich and bright. It is dominated by red, yellow, white, gold, and black, conveying the burning breath of the Cuban sun and the strength of authentic rum.