Havana Club Logo PNG
The drink’s emblem reflects the greatness and pride of its products. The Havana Club logo signifies the place where hot, fun, and bright emotions converge. The sign unites brand connoisseurs into a special elite club of rum lovers.
Meaning and History
In the distillery’s early days, ownership was simple and clear: it belonged to the Arechabala family. But after the Cuban Revolution in 1959, the situation changed dramatically. At first, the state took ownership. Then it was transferred to José Arechabala SA in a 50/50 split, with the government holding the other 50%. The nationalized enterprise began producing rum and exporting it abroad, except to the United States, which imposed an embargo.
In parallel, the Bacardi family, who left Cuba after the coup, bought the original recipe for a Cuban alcoholic drink from Arechabala, began producing it, and set up supplies for the United States. This happened in 1994. A competing product with the same name is made in the municipality of Puerto Rico on the Cataño coast. Litigation against this brand is still ongoing.
What is the Havana Club?
Pernod Ricard and Cuba Ron S.A. jointly own this rum brand, exemplifying Cuban production traditions. The brand’s range includes complex aged varieties, such as 7 Years and Selección de Maestros, as well as the crisp white rum Añejo Blanco, highlighting unique aspects of Cuban craftsmanship. A distinctive feature of the brand is its use of traditional Cuban techniques, including local sugarcane, specific yeast strains, and aging in white oak barrels, which impart subtle notes of tobacco, vanilla, and tropical fruits.
When the law first favored Bacardi (in 2012), the company decided to increase production of Cuban rum under the original brand. It got the right to it because the nationalization occurred at gunpoint and was violent, without subsequent compensation from the new owner. Thus, an exclusive situation has been created, and it remains unclear who has the right to Havana Club.
However, the brand’s name and the alcoholic beverage made from sugar cane have deep patriotic roots. It combines two symbols dear to every island inhabitant. The first is its capital with dazzling charm; the second is a passion for incendiary club life, overflowing with the burning breath of the sun. As a result, the Havana Club name emerged.
The brand was born in 1934, when it adopted its official logo. It consists of three thematically interconnected parts. The background is a bright red circle with a yellow border. It personifies the hot Cuban sun, filling the rum with life-giving warmth. At the top is a young girl. She stands with her head raised proudly. In one hand, she holds a tall staff with four crowns joined in a cross. This is Giraldy, a beauty from legend, who has waited all her life for her lover, who went to sea in search of a fountain of youth and never returned. Her image symbolizes Havana.
Below the emblem, across its full width, is the alcohol brand. name is made in block letters in a classic style. Geometrically proportional signs are placed at optimal distances from each other, providing excellent text readability. Each letter has a burgundy shadow on the right and a double border around the perimeter: the inner line is yellow, and the outer is black.
Font and Colors
The Havana Club logo uses Futura Std Condensed Bold typeface with elements reminiscent of SoftMaker’s Florida Serial ExtraBold and Occupant Fonts’ Relay Compressed Bold. Among the free fonts, Sans Serif Exb FLF Cond is the closest match. The emblem’s color palette is rich and bright. It is dominated by red, yellow, white, gold, and black, conveying the Cuban sun’s burning breath and the strength of authentic rum.