Herbal Essences Logo PNG
The Herbal Essences logo shows that each shampoo bottle is filled with a bouquet of beneficial herbal compounds. The emblem focuses on the natural composition that gives hair health and silkiness.
Herbal Essences: Brand overview
| Founded: | 1972 |
| Founder: | Procter & Gamble |
| Headquarters: | United States |
| Website: | herbalessences.com |
Meaning and History
After the transition to a new owner, the trademark retained its original visual identity. And to make it even more recognizable and in demand, Procter & Gamble redesigned it because the debut versions had a cartoon image of a girl in flowers. By now, the brand has changed five main logos.
What is Herbal Essences?
Herbal Essences is a hair care brand that includes shampoos and conditioners made from 90% natural ingredients and plant extracts. It was initially a product line created by Clairol in 1971. In 2001, Procter & Gamble acquired it and expanded its product range. As of 2023, it had 29 collections.
1971 – 1978
Various plants and flowers are represented on the emblem.
1978 – 1980
At this time, the logo depicted a girl surrounded by pink flowers and green leaves.
1980 – 1995
At the end of this period, when the herbal line was acquired by Procter & Gamble, labels became more diverse with the development of new shampoos under the collective name Herbal Essences. The base plant was located in the center and surrounded by a wide ring with the line’s name. A double red and white border followed it.
1995 – 2005
Orange flowers, like marigolds, gave way to a large pink rose. A simple hand-drawn style was replaced by a naturalistic design. The plant looked like an illustration from an encyclopedia or like a fragment of a photograph. In the dark green ring that surrounded it, recesses were made in the shape of protruding petals. The frame served as the basis for the brand name, written in white letters with fine serifs. On the outside, the Herbal Essences logo was surrounded by a hot pink stripe.
2005 – 2014
The brand has modernized the logo. In 2005, an empty circle with floral curls on the right side appeared on it for the first time, and the name was written at the bottom.
2014 – 2017
The designers changed the ring’s light green palette to a dark one – in the color of the line’s name.
2017 – today
Now a symbolic image of a flower wreath is used, woven from several branches with small leaves. Illumination is visible in some places. In the center is the phrase “Herbal Essences.”
Herbal Essences: Interesting Facts
Herbal Essences is a hair care brand that’s been around for a long time. It’s made by Procter & Gamble and is known for using herbal stuff and smelling nice.
- How It Started: In 1971, Herbal Essences came out with herb shampoos. This was a new idea back then, making hair care more natural.
- The Look: The bottles used pictures of flowers and herbs. People liked this look and still remember it.
- Ads People Talk About: In the ’90s and early 2000s, their ads showed women enjoying their shampoo, calling it “A organic experience.” These ads were pretty famous.
- Lots of Choices: Now, Herbal Essences offers many products, such as shampoos, conditioners, and hair masks, for different hair needs, such as making hair soft and big or keeping its color nice.
- Good for the Planet: They’re working on being kind to the Earth by using less plastic and making sure they make things in a way that’s not bad for the environment.
- Bio Renew Stuff: They have a special line called Bio Renew that uses antioxidants, aloe, and seaweed to make hair look lively and easy to manage.
- Safe to Use: The EWG verifies some of its products, meaning they’re safe and eco-friendly.
- Working with Experts: They teamed up with the Royal Botanic Gardens, Kew, to make sure the plants they use are the real deal, which shows they’re serious about quality.
- Easy for Everyone: They made their bottles so people who can’t see well can tell shampoo and conditioner apart by feeling raised stripes or dots.
- All Over the World: People everywhere use Herbal Essences because it’s easy to find and people everywhere like how it’s inspired by nature.
Herbal Essences mixes natural stuff with science to make hair products that work well and are fun to use while being mindful of the environment and ensuring their products are safe.
Font and Colors
The evolution of the logo has moved from a complex structure to a simple one. If in the beginning there was a girl surrounded by an armful of plants and flowers in the image, now a thin wreath with several leaves is drawn.
In the current version, one of the varieties of the Sans Serif series typeface is used. Sans serif letters, rounded, curved, which resembles the curves of stems. The main color of the emblem is green with shades.
Herbal Essences color codes
| Medium Jungle Green | Hex color: | #1b322f |
|---|---|---|
| RGB: | 27 50 47 | |
| CMYK: | 46 0 6 80 | |
| Pantone: | PMS 627 C |
| Cadmium Green | Hex color: | #086a34 |
|---|---|---|
| RGB: | 8 106 52 | |
| CMYK: | 92 0 51 58 | |
| Pantone: | PMS 356 C |
| Medium Sea Green | Hex color: | #07b96e |
|---|---|---|
| RGB: | 7 185 110 | |
| CMYK: | 96 0 41 27 | |
| Pantone: | PMS 3405 C |
