Herbal Essences is a series of herbal shampoos developed by Clairol. The debut of the line is dated 1971. In 2001, it was bought by the cosmetic concern Procter & Gamble.
Meaning and History
After the transition to a new owner, the trademark retained its original visual identity. And to make it even more recognizable and in demand, Procter & Gamble redesigned it because the debut versions had a cartoon image of a girl in flowers. By now, the brand has changed five main logos.
1971 – 1978
Various plants and flowers are represented on the emblem.
1978 – 1980
At this time, the logo depicted a girl surrounded by pink flowers and green leaves.
1980 – 2005
At the end of this period, when the herbal line was acquired by Procter & Gamble, labels became more diverse with the development of new shampoos under the collective name Herbal Essences. The base plant was located in the center and surrounded by a wide ring with the line’s name. A double red and white border followed it.
2005 – 2014
The brand has modernized the logo. In 2005, an empty circle with floral curls on the right side appeared on it for the first time, and the name was written at the bottom.
2014 – 2017
The designers changed the ring’s light green palette to a dark one – in the color of the line’s name.
2017 – present
Now a symbolic image of a flower wreath is used, woven from several branches with small leaves. Illumination is visible in some places. In the center is the phrase “Herbal Essences.”
Font and Color of the Emblem
The evolution of the logo has moved from a complex structure to a simple one. If in the beginning there was a girl surrounded by an armful of plants and flowers in the image, now a thin wreath with several leaves is drawn.
In the current version, one of the varieties of the Sans Serif series typeface is used. Sans serif letters, rounded, curved, which resembles the curves of stems. The main color of the emblem is green with shades.