The scandal-ridden company Herbalife has been sued many times, but that hasn’t stopped it from expanding overseas and becoming the fastest-growing private company in the U.S. It has usually been prosecuted for manipulating money and defrauding customers. The latter is because the firm’s products are advertised as medicinal, even though they have no medical properties. The range includes sports mixes for hydration, vitamins, protein bars, and shakes for weight loss. They are distributed by a network of hired distributors, which has caused the organization to be repeatedly accused of creating a financial pyramid scheme.
Meaning and History
The very first Herbalife product was called Formula 1. It was a soy-based meal replacement drink that Mark R. Hughes distributed on the streets. The creator of the weight loss product claimed that he developed it because of his mother’s unhealthy weight loss cravings. As a result of grueling diets, his mother died, and Mark decided to help others with a similar problem. The Formula 1 product appeared in 1980 and still leads in sales.
Most Herbalife formulas contain herbal ingredients. Blueberries, broccoli, chamomile, and guarana extracts are the most often used. Raw materials undergo mandatory testing before going into production. The naturalness of the products is reflected in the company logo, which depicts a green three-leaf clover.
1980 – 2018
The early logo contained the dark green word “HERBALIFE” with large triangular serifs. The transverse stroke of the letter “A” was gently curved. The same is true of the right foot of the “R,” only it was extended downward and protruded beyond the line. The winding lines resembled young sprouts of grass. Above the inscription was another plant symbol – a three-leaf clover in a white circle with a wide green outline. The ring was framed by three ellipses with sharp corners.
2018 – today
In 2018, the supplement manufacturer changed its name to Herbalife Nutrition Ltd. and updated the logo simultaneously. The shamrock graphic moved to the left to make room for the lettering. Accordingly, the word combination “HERBALIFE NUTRITION” is located on the right and divided into two lines. The first word is black, and the second is green, like the picture in the ring. The letters have no serifs, and all the strokes are about the same thickness.
Font and Colors of the Emblem
As far as it is known, only four-leaf clover foretells good luck, and trefoil is considered the symbol of Ireland. But Herbalife used is not because of the connection with the European country. In its case, it was nothing more than an attempt to reflect the natural composition of the products, which are made from plant extracts.
An early version of the logo looked unusual because of the font with triangular serifs and curved lines. Then the designers changed it to the bold grotesque Helvetica Neue 55 Roman. This is the basis of corporate typography. All letters in the inscription are capitalized, bold, and low-contrast.
The shamrock in the ring and the word “HERBALIFE” are painted in light green (#7BC143) and “NUTRITION” in black (#000000). The very first graphic was entirely dark green (#387C2B), indicating the natural origin of the components in the supplements. In addition, green is associated with health, well-being, the environment, and mental harmony.