Hisense Logo

Hisense, founded in 1969 in Qingdao, China, as a radio manufacturing company, has grown into a multinational conglomerate involved in home appliances and consumer electronics. In the 1990s, the company strategically absorbed several inefficient Chinese electronics firms, expanding its reach. By 1994, the company rebranded itself as Hisense Group, and just three years later, it became a publicly traded company on the Shanghai Stock Exchange.

At the beginning of the 21st century, Hisense set its sights on global markets by exporting and opening international sales offices. By 2004, the company had consolidated its position as China’s leading TV manufacturer. A landmark event came in 2015 when Hisense acquired the Sharp TV manufacturing plant in Mexico, expanding its manufacturing capabilities into the North American market.

Hisense has more than 90,000 employees and operates through 54 sales offices and 18 R&D centers around the world. As a brand, Hisense is well-known in China and actively promoted in international markets, particularly in North America, Europe, Australia, and South Africa.