Hispano-Suiza Logo

Hispano-Suiza LogoHispano-Suiza Logo PNG

Hispano-Suiza logo features gray wings of an unconventional shape, the remnants of a stork that once graced the emblem. This bird symbolized two key aspects: flight, harking back to the company’s entry into aviation engine production in 1913, and speed, consistent with its history of producing fast cars. The wings are bisected by a circle composed of red and yellow segments, mirroring the colors of the Spanish national flag. A white cross is displayed within the circle, and at the bottom, the company’s name is elegantly rendered in cursive.

The gray wings hold particular significance as they capture the twin attributes of speed and flight. The color gray stands for neutrality and balance, which are crucial in any engineering endeavor, whether automotive or aeronautical. These wings aren’t just decorative; they send a strong message about the company’s roots in aviation and its commitment to high-speed automobiles.

The circle in red and yellow segments serves multiple purposes. It provides a visual break between the wings and showcases the brand’s national pride. Red generally symbolizes passion, excitement, and energy, qualities directly tied to the world of high-speed vehicles. Yellow signifies optimism and clarity, elements vital in aviation technology.

Embedded within the circle is a white cross. This feature adds another layer of meaning to the emblem, potentially alluding to the stability and safety that come with well-engineered products. A cross often represents protection and guidance, which are important for vehicles operating at high speeds or altitudes.

At the emblem’s base, the cursive font used for the brand name lends an air of elegance and sophistication, contrasting well with the more rigid and geometric elements higher up in the logo. This choice in typography adds a touch of refinement, hinting at the premium market segment that Hispano-Suiza targets.

The composition offers a powerful commentary on the company’s origins, areas of expertise, and values. From the selection of colors and shapes to the typography, every detail works harmoniously to present a holistic image of a brand steeped in history yet forward-looking in its approach to engineering and design.

Hispano-Suiza: Brand overview

Founded: June 14, 1904
Founder: Marc Birkigt, Damián Mateu, Francisco Seix
Barcelona, Spain
Website: hispanosuizacars.com

Initiated in 1904 by Marc Birkigt, Damián Mateu, and Francisco Seix in Barcelona, Hispano-Suiza emerged as a trailblazer in the automotive sphere, especially in luxury cars. The company was instrumental in introducing cutting-edge technologies of its time, such as pioneering 4-wheel braking systems. It expanded its manufacturing capabilities to France and its Spanish operations to meet growing demand. Post-1923, the French arm of the company functioned with a certain degree of independence.

The brand didn’t limit itself to cars but diversified into producing airplane engines, commercial trucks, and armaments over various periods. Following the Second World War, in 1946, the Spanish headquarters offloaded its automotive divisions to Enasa, a Spanish automaker, pivoting its French operations to focus on the aerospace sector. Eventually, the French branch was integrated into the aerospace company Snecma, now known as Safran, in 1968.

The Hispano-Suiza nameplate remained dormant for many years, capturing imaginations but not market shares. It wasn’t until the 2010s that attempts were made to resurrect the brand, specifically targeting the high-end electric car market. While the company’s current status is a far cry from its heyday in the early 20th century, when it was revered for crafting some of Europe’s most sophisticated and esteemed automobiles, the name Hispano-Suiza still evokes a sense of nostalgia and technical mastery.

Meaning and History

Hispano-Suiza Logo History

1904 – 1907

Hispano-Suiza Logo 1904

1907 – 1914

Hispano-Suiza Logo 1907

1914 – 1936

Hispano-Suiza Logo 1914

1917 – 1936

Hispano-Suiza Logo 1917

2010 – 2019

Hispano-Suiza Logo 2010

2019 – 2021

Hispano-Suiza Logo 2019

2021 – today

Hispano-Suiza Logo