Hitachi Logo

Hitachi LogoHitachi Logo PNG

The Hitachi logo indicates the high technology, reliability, and stability that underlie the corporation’s work. The emblem hints at leadership, complemented by gentleness and the ability to build a dialogue with companions and users.

Hitachi: Brand overview

Founder:Namihei Odaira
Marunouchi, Chiyoda-ku, Tokyo, Japan
Hitachi is one of the largest Japanese high-tech corporations. It appeared in 1910 in the city of Hitachi (Ibaraki), after which it was named. It unites more than 1100 different companies, forming a large-scale financial and industrial group.

Meaning and History

Hitachi Logo History

The Hitachi logo is a standard of rigor, practicality, and minimalism. And this is how she was from the moment she appeared. Artistic adjustments were made only once, as the company has only two individual identification badges. The text was taken as a basis for them, so they are completely related in style and content. Despite the long life of the brand, its logo has not changed dramatically.

This company has three logos: brand (trademark), main (base), and corporate (trademark).

What is Hitachi?

Hitachi is an international corporation from Japan that focuses on Internet technologies, artificial intelligence, the Internet of Things, and infrastructure. Its headquarters are located in Tokyo. The company was founded in 1910 by electrical engineer Namihei Odaira. Its name translates as “rising sun.”

1910 – 1918

Hitachi Logo 1910-1918

The original emblem contained a single word – “Hitachi.” It was written in handwritten script, tilted to the left. The first leg, “H,” was lengthened and turned into a thin line that emphasized the brand name. The letters were connected and inextricably linked. The transition was smooth and rounded.

1918 – 1968

Hitachi Logo 1918-1968

The company has used this logo for many decades. It consisted of the former transformed inscription – coherent, handwritten, italic. But only the tilt of the symbols was made by the designers classic – to the right, not to the left. They removed the underline and formed the base of the letter-to-letter connections. The signs were dark, the background light.

1968 – 1992

Hitachi Logo 1968-1992

Its author is Namihei Odaira. The resulting symbolism seemed so attractive that it was later used to incorporate flags, awards, badges, and another version of the logo.

The current emblem received an addition in the form of a corporation name. The graphic mark is located to the left of the letters in fonts that resemble Helvetica 73 Bold Extended and Univers Bold.

1992 – today

Hitachi Logo 1992-present

This year’s version has become laconic: the designers left only the word “Hitachi” in it, enlarging the font and making it bold.

Hitachi: Interesting Facts

Hitachi, Ltd., started in Japan in 1910 by Namihei Odaira, has grown from a small electrical repair shop into a global powerhouse. Here’s a simplified overview of Hitachi’s journey and contributions:

  1. First Steps with Electric Motors: Hitachi made Japan’s first 5-horsepower induction motor for copper mines. This was the start of their journey in industrial and technological innovation.
  2. Diverse Operations: Hitachi operates in various fields, including IT, energy, construction machinery, materials, and automotive systems, and aims to help society through technology.
  3. Worldwide Operations: In Tokyo, Hitachi operates in over 100 countries and employs a vast global workforce, offering products and services to diverse markets.
  4. High-Speed Rail: Hitachi plays a significant role in making high-speed trains, such as Japan’s Shinkansen, known for their speed, safety, and reliability. Its trains are also used in countries like the UK and Italy.
  5. Electronics Leader: Hitachi has contributed greatly to electronics, pioneering Japan’s mainframe computers, semiconductors, hard drives, and more.
  6. Healthcare Innovations: The company has advanced healthcare with its MRI systems, diagnostic imaging, and cancer treatment equipment, improving patient care.
  7. Focus on R&D: Hitachi heavily invests in research and development, with labs worldwide focusing on technologies for future societal needs.
  8. Smart City Solutions: It develops smart city technologies for safer, more efficient, and sustainable cities, including transportation, energy management, and public safety.
  9. Corporate Responsibility: Hitachi is dedicated to corporate social responsibility, with initiatives in education, environmental conservation, and community development.

Hitachi’s growth into a leader in technology and innovation shows its commitment to positively impacting society with its wide range of products and services. Its continuous innovation and challenge-solving approach propel its global presence and success.

Font and Colors

Hitachi Emblem

Namihei Odaira (the developer of the first version) played the name with two characters: “hola” (hello) and “tachi” (rise). At the same time, he placed them in a circle.

Subsequent versions are supplemented with the slogan “Inspire the next.” The motto is written in gray, white, or black letters with a red accent on the “t.”

Hitachi Symbol

The main emblem contains only the title in capital letters. The logo itself is red; the background is white.

Hitachi color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C