Hitachi is one of the largest Japanese high-tech corporations. It appeared in 1910 in the city of Hitachi (Ibaraki), after which it was named. It unites more than 1100 different companies, forming a large-scale financial and industrial group.
Meaning and History
The Hitachi logo is a standard of rigor, practicality, and minimalism. And this is how she was from the moment she appeared. Artistic adjustments were made only once, as the company has only two individual identification badges. The text was taken as a basis for them, so they are completely related in style and content. Despite the long life of the brand, its logo has not changed dramatically.
This company has three logos: brand (trademark), main (base), and corporate (trademark).
1910 – 1918
The original emblem contained a single word – “Hitachi.” It was written in handwritten script, tilted to the left. The first leg, “H,” was lengthened and turned into a thin line that emphasized the brand name. The letters were connected and inextricably linked. The transition was smooth and rounded.
1918 – 1968
The company has used this logo for many decades. It consisted of the former transformed inscription – coherent, handwritten, italic. But only the tilt of the symbols was made by the designers classic – to the right, not to the left. They removed the underline and formed the base of the letter-to-letter connections. The signs were dark, the background light.
1968 – 1992
Its author is Namihei Odaira. The resulting symbolism seemed so attractive that it was later used to incorporate flags, awards, badges, and another version of the logo.
The current emblem received an addition in the form of a corporation name. The graphic mark is located to the left of the letters in fonts that resemble Helvetica 73 Bold Extended and Univers Bold.
1992 – today
This year’s version has become laconic: the designers left only the word “Hitachi” in it, enlarging the font and making it bold.
Font and Colors of the Emblem
Namihei Odaira (the developer of the first version) played the name with two characters: “hola” (hello) and “tachi” (rise). At the same time, he placed them in a circle.
Subsequent versions are supplemented with the slogan “Inspire the next.” The motto is written in gray, white, or black letters with a red accent on the “t.”
The main emblem contains only the title in capital letters. The logo itself is red; the background is white.