Hololive Production Logo PNG
This YouTube agency exists only in the virtual world, but the Hololive Production logo is very real. It symbolizes the beginning of an original project, career, or even just starting a video in your browser. Most importantly, the emblem encourages you to develop and discover your talent.
Hololive Production began as a small AR and VR startup, not as a VTuber agency. On June 13, 2016, Motoaki Tanigo, a Keio University engineering graduate and former game developer linked to Sanrio projects at Imagineer, founded Cover Corporation. The name combined Communication and Virtual. Tokyo VR Startups and Recruit provided early funding.
In March 2017, Cover showed a real-time motion-capture system for animated avatars and two-way livestreaming. After Kizuna AI’s rise, Tanigo moved toward virtual performers, drawing on idol groups such as AKB48 and the Vocaloid Hatsune Miku. On September 7, 2017, Cover debuted Tokino Sora, its first VTuber. On December 21, 2017, Cover launched the hololive mobile app for iOS and Android as an AR viewing system for virtual livestreams.
In 2018, Roboco debuted on YouTube, followed by the first generation of hololive Japan’s female members, including Yozora Mel, Shirakami Fubuki, Natsuiro Matsuri, Aki Rosenthal, and Akai Haato. The agency business quickly overtook the app. Hololive Gamers followed in 2018, built around gaming streams, while singing and talk streams became core content areas.
In 2019, Tokino Sora signed with Victor Entertainment; Cover launched Hololive China and HOLOSTARS; and, in December, united Hololive Japan, HOLOSTARS, and INoNaKa Music under the Hololive Production brand. Hololive Indonesia and Hololive English expanded the model abroad, with Gawr Gura passing 1 million YouTube subscribers in October 2020. China closed at the end of 2020. Cover later competed with Anycolor’s Nijisanji and went public on March 27, 2023, under the ticker 5253.
Meaning and History
The “VTubermania” trend itself originated in Japan in the early 2010s. However, the movement didn’t gain widespread popularity until 2016, when Kizuna AI was created. This organization was considered the first VTuber organization in history and therefore received significant recognition from potential participants. That is why Hololive Production was born in 2016. From that moment on, the target audience was presented with two versions of the logo in pleasant and attractive colors. Young aspiring bloggers seeking to draw attention to themselves often rely on strong visual brand recognition.
What is Hololive Production?
This is one of the world’s largest blogger agencies, aiming to dominate YouTube. The group continues to grow, attracting the attention of new representatives of the “party ” of YouTubers.
2017 – today
Hololive Production’s parent company, Cover Corp., was founded in 2016. Less than a year later, the agency was officially launched. Together, the 50 members have more than 4.5 million YouTube subscribers and about 4 million on Bilibili.
At this stage, the agency logo consists of a wordmark and an emblem on the left. The brand name is in blue and looks friendly. It uses a classic sans-serif typeface with thin lines and generous letter spacing. Generally, the writing style is traditional, except for the letter “V,” which has a slightly modified bottom line. The emblem consists of four superimposed triangles: dark blue, light blue, white, and light blue. This sign should be associated with a video playback button.
2019 – today
Alongside the original logo, another version was used. All elements were identical to the first logo, except for the additional inscription “production.” It was set in nondescript gray, in lowercase. It used a classic sans-serif typeface, with letters slightly slanted to the right.
Interestingly, at this stage the agency decided to focus on the Western market. In 2021, the “Hololive Alternative” project was launched, whose main task was to create a new world in which the band members had to promote various kinds of memes, thereby popularizing the group.
Overall, the logo looks soft, progressive, and friendly. As a result, a potential viewer of a Hololive Production video is unlikely to pass it by.
The company also uses a separate emblem consisting of superimposed triangles alongside the full logo. For example, it serves as an icon on the official website.
Font and Colors
The logo is based on a modern and progressive sans-serif font with thin, smooth lines. Lowercase letters soften the lettering and make it more playful, evoking a warm, friendly feeling. As a result, the agency positions itself as a leader in the blogger association.
The company has chosen a bright blue color palette. This color indicates professionalism, transparency, and loyalty. Most often, the brand name is placed on a white background. Blue can also evoke the sky and clouds, suggesting that videos on blogger channels are light and fun. Blue can also be seen as a symbol of technological progress.