This YouTube agency only exists in the virtual world, but the Hololive Production logo is quite real. It symbolizes the beginning – the beginning of an original project, career, or even just starting a video in your browser. Most importantly, the emblem encourages you to develop and discover your talent.
Hololive Production: Brand overview
Founded: | 13 June 2016 |
Founder: | Motoaki Tanigo |
Headquarters: | Chūō, Tokyo, Japan |
Website: | en.hololive.tv |
Meaning and History
The “VTubermania” trend itself originated in Japan in the early 2010s. However, this movement did not enjoy great popularity until 2016, when Kizuna AI was created. This organization was considered the first VTuber in history and therefore received great recognition from potential participants. That is why Hololive Production was born in 2016. From that moment on, the target audience was presented with two versions of the logo in pleasant and attractive colors. Visual brand recognition is at a high level among young and promising bloggers who are trying to draw attention to their person.
What is Hololive Production?
This is one of the largest associations of bloggers in the world, whose goal is to dominate the YouTube platform. The group continues to develop, attracting the attention of new representatives of the ” party ” of YouTubers actively.
2017 – today
The parent project of Hololive Production, namely Cover Corp., appeared in 2016. Less than a year later, the agency represented was officially launched. In total, the 50 members of the association have more than 4.5 million subscribers on the YouTube platform and approximately 4 million on Bilibili.
The agency logo at this stage is represented by a word inscription and an emblem located on the left. The brand name is in blue and looks friendly. A classic sans-serif typeface was used, with thin lines and plenty of space between letters. Generally, the style of writing is traditional, except for the letter “V,” which has a slightly modified bottom line. If we talk about the emblem, then these are four triangles superimposed on each other: dark blue, light blue, white, and light blue. This sign should be associated with a video playback button.
2019 – today
In parallel with the original version of the logo, another version began to be used. In it, all elements were identical to the first logo, except for the additional inscription “production.” It is made in nondescript gray color using lowercase letters. It was also a classic sans-serif typeface, with letters slanted slightly to the right.
Interestingly, at this stage, the agency decided to work for the Western market. In 2021, the “Hololive Alternative” project was created, the main task of which was to create a new world where the band members had to promote various kinds of memes, thereby popularizing the group.
Overall, the logo looks soft, progressive, and friendly. Therefore, it is unlikely that a potential viewer of a video from Hololive Production will pass by.
It is also worth noting that in addition to the full logo, the company also uses a separate emblem in the form of triangles superimposed on top of each other. For example, it is used as an icon for the official website.
Font and Colors
The logo is based on a modern and progressive sans serif font with thin, smooth lines. Lowercase letters make the lettering softer and more playful, evoking a warm and friendly feeling. Thus, the agency positions itself as one of the leaders in the association of bloggers.
The company has chosen a bright blue color palette. It is this color that indicates professionalism, transparency, and loyalty. Most often, the brand name is placed on a white background. Blue can be associated with the sky and clouds, thus demonstrating that videos on blogger channels are light and fun. Also, blue can be perceived as one of the symbols of technological progress.
Hololive Production color codes
Pewter Blue | Hex color: | #93a8ac |
---|---|---|
RGB: | 147 168 172 | |
CMYK: | 15 2 0 33 | |
Pantone: | PMS 5493 C |
Medium Sky Blue | Hex color: | #75e5ef |
---|---|---|
RGB: | 117 229 239 | |
CMYK: | 51 4 0 6 | |
Pantone: | PMS 3252 C |
Turquoise Blue | Hex color: | #5edcee |
---|---|---|
RGB: | 94 220 238 | |
CMYK: | 61 8 0 7 | |
Pantone: | PMS 3115 C |
Vivid Sky Blue | Hex color: | #33c9fe |
---|---|---|
RGB: | 51 201 254 | |
CMYK: | 80 21 0 0 | |
Pantone: | PMS 312 C |
Deep Sky Blue | Hex color: | #26c5fd |
---|---|---|
RGB: | 38 197 253 | |
CMYK: | 85 22 0 1 | |
Pantone: | PMS 312 C |
Blue Gray | Hex color: | #4d9eed |
---|---|---|
RGB: | 77 158 237 | |
CMYK: | 68 33 0 7 | |
Pantone: | PMS 2925 C |