Honey Logo PNG
The emblem falls on the surface in waves, like sweet streams of honey. The Honey logo symbolizes profit, a tasty addition to the purchase. Service by any means will lead to the desired coupon, as seen in the winding curls of the characters.
Honey: Brand overview
| Founded: | October 2012 |
| Founder: | George Ruan, Ryan Hudson |
| Headquarters: | Los Angeles, California, United States |
| Website: | joinhoney.com |
Meaning and History
Honey is a successful startup founded by two entrepreneurs in 2012. It has partnerships with many marketplaces that cover everything from pizza delivery and travel arrangements to fashion clothing and electronic gadgets.
The loudest event in the company’s history happened in 2020 when PayPal Holding bought it. He spent a record amount on this acquisition: almost $4 billion. Notably, the new owner did not change the brand identity but left the old logo to preserve the plugin’s client base after the deal was concluded. Before that, the design had often changed: Honey had three versions of word signs with different stylings.
What is Honey?
Honey is a company that introduced a browser extension of the same name in 2012, which finds coupons for online stores. It is based in Los Angeles (USA) and has been owned by PayPal since 2020. Its main product has revolutionized the world of online shopping. The extension automatically checks for valid discounts and coupons when a user visits a shopping platform.
2012 – 2015
When the service first appeared, it used a logo with the word “honey” in white. The round and jagged letters made the script look like a bubble font. There were spots on the sides that looked like paint splashes (two next to the “h” and three to the right of the “y”). A large rectangle served as the background. The artists used a gradient, adding uneven transitions between shades of gray.
2015 – 2016
In 2015, a small redesign took place, after which the rectangle became narrow and light blue. The typography has also changed: the CM Sans Serif 2012 Medium modification has replaced the handwritten font. The developers slightly changed the “n” style, removing the protruding stroke on the left side and making the letter symmetrical.
2016 – today
In the current version, the word again looks like it was written by hand. The design of the text is noticeably different from what it was before. The letters appear smoother and cleaner. The rectangle disappeared without a trace – only empty white space was in its place. Thus, the designers had to repaint the name of the Honey Science plugin in a bright orange color so that it would not get lost on a light background.
Honey: Interesting Facts
Honey, launched in 2012 by Ryan Hudson and George Ruan, revolutionized online shopping with its coupon-finding capabilities.
- Origins: The idea for Honey emerged from Hudson’s desire for an easier way to find online coupons while ordering pizza. Hudson and co-founder George Ruan created Honey.
- User Growth: Honey quickly became popular, attracting millions of users worldwide thanks to its user-friendly platform that simplifies finding online savings.
- In January 2020, PayPal acquired Honey for about $4 billion to enhance the shopping experience by incorporating Honey’s features.
- Technology: Honey employs advanced technology to automatically find and apply the best coupons and deals at checkout, streamlining user savings.
- Rewards Program: Honey offers the Honey Gold rewards program, allowing users to earn points redeemable for gift cards on purchases made through Honey.
- Accessibility: Honey is known for its browser extension, which is compatible with Chrome, Safari, and Firefox. It also provides a mobile app for shopping convenience on the go.
- E-commerce Influence: Honey has changed online shopping by prompting users to seek the best deals, altering consumer expectations and behavior.
- International Services: Honey has expanded beyond the U.S. and now supports international shoppers with coupons and deals in several countries.
- Charitable Efforts: Honey engages in charitable activities, including matching donations and supporting various causes, reflecting its community-positive mission.
- Innovations: Among Honey’s notable features are Droplist, which tracks price drops, and the Honey Smart Shopping Assistant, which offers broader deal-finding and wish list management.
Honey’s rise showcases how technology can change the way we shop online. It offers a valuable tool for consumers to save money while benefiting retailers. Its partnership with PayPal signifies its importance in the broader digital payment and e-commerce landscape.
Font and Colors
The company, which became famous for the browser extension, relies on its fame. Therefore, its logo contains only the word “honey” and is not decorated with any other elements: it is assumed that users already know what they are dealing with. In management, additional details only distract attention from the most important thing – the brand name.
Since Honey only uses a wordmark, the designers have focused on font choice. After some experimentation, they settled on handwritten text that resembles neat handwriting. Some letters (“h,” “o,” “y,” “h”) are decorated with decorative loops. All corners are rounded. The characters are lowercase and interconnected.
The inscription’s color corresponds to the company’s name: the word “honey” is orange, like Honey. The shade is bright enough and similar to Pumpkin (# FF7518). The HEX color code value is # FF7F22.