Technology company Honey Science Corp. has become famous in the e-commerce world for its plugin that provides coupons for online deals. The extension is suitable for all popular browsers – from Chrome to Microsoft Edge. But only residents of five countries can use it: the USA, India, Australia, the UK, and Canada. This is a handy tool for finding discounts: it collects information on shopping habits, compares products in 30 thousand online stores, and reports where the best prices are.
Meaning and History
Honey is a successful startup founded by two entrepreneurs in 2012. It has partnerships with many marketplaces that cover everything from pizza delivery and travel arrangements to fashion clothing and electronic gadgets literally.
The loudest event in the company’s history happened in 2020 when the PayPal holding bought it. He spent a record amount on this acquisition: almost $ 4 billion. It is noteworthy that the new owner did not change the brand identity but left the old logo to preserve the plugin’s client base after the deal was concluded. Before that, the design had changed quite often: Honey had three versions of word signs with different stylings.
2012 – 2015
When the service first appeared, it used a logo with the word “honey” in white. The round and jagged letters made the script look like a bubble font. There were spots on the sides that looked like paint splashes (two next to the “h” and three to the right of the “y”). A large rectangle served as the background. The artists used a gradient, adding uneven transitions between several shades of gray.
2015 – 2016
In 2015, a small redesign took place, after which the rectangle became narrow and light blue. The typography has also changed: the handwritten font has been replaced by the CM Sans Serif 2012 Medium modification. The developers slightly changed the style of “n,” removing the protruding stroke on the left side and making the letter symmetrical.
2016 – present
In the current version, the word again looks like it was written by hand. The design of the text is noticeably different from what it was before. The letters appear smoother and cleaner. The rectangle disappeared without a trace – in its place, there was only empty white space. Thus, the designers had to repaint the name of the Honey Science plugin in a bright orange color so that it does not get lost on a light background.
Font and Colors of the Emblem
The company, which became famous for the browser extension, relies on its fame. Therefore, its logo contains only the word “honey” and is not decorated with any other elements: it is assumed that users already know what they are dealing with. In management, additional details only distract attention from the most important thing – from the brand name.
Since Honey only uses wordmark, the designers have focused on font choice. After some experimentation, they settled on handwritten text with an imitation of a neat handwriting. Some letters (“h”, “o”, “y”) are decorated with decorative loops. All corners are rounded. The characters are lowercase and are interconnected.
The color of the inscription corresponds to the company’s name: the word “honey” is orange like Honey. The shade is bright enough and very similar to Pumpkin (# FF7518). The HEX color code value is # FF7F22.