Bright overflows make the Honor logo look like a smartphone screen that opens a window to the world of fun and communication. The emblem indicates innovation and the wide possibilities of the company’s devices. The sign carries the idea of the commonwealth and the association of progressive people worldwide.
Honor: Brand overview
Honor is a trademark owned by Huawei Technologies Corporation. The company is located in Shenzhen (Guangdong). It produces smartphones, laptops, tablets, and headphones in an affordable price segment.
The history of the Honor brand began in 2013 when Huawei, one of the world’s largest smartphone manufacturers, decided to launch a sub-brand to compete in the growing online smartphone market. This new division was designed to target a younger audience and focus on online sales, reducing marketing and distribution costs.
The brand was officially introduced in China on December 16, 2013, with the launch of its first smartphone, the Honor 3C. This model attracted attention for being an affordable device with good features, including an 8-megapixel camera, a quad-core processor, and a 5-inch HD display, all offered at a competitive price.
In 2014, the company began expanding internationally, with the UK being the first European market to see the brand’s debut. The Honor 6 was the first smartphone to be released in Europe, receiving positive reviews for its performance and affordability, quickly establishing a strong reputation.
By 2015, the company had significantly expanded its presence in foreign markets, including Germany, France, Italy, and Spain. That year, the brand launched its first flagship device, featuring a metal body and a fingerprint scanner, both standout features for a phone in its price range.
In 2016, the company continued to strengthen its position in the smartphone industry by releasing a new model, which gained attention for its dual camera and glass design. This device allowed the brand to compete more aggressively with well-known names in the mid-range smartphone market.
The company entered the U.S. market in 2017, marking a major step in global expansion. At CES in Las Vegas, the company introduced several new models, including its first laptops and tablets under its name.
In 2018, the focus on innovation continued with the launch of the Honor 10, a smartphone equipped with advanced AI technology for enhanced photography. The company also expanded its presence in the wearables market with new fitness trackers and smartwatches.
2019, the business advanced technologically by releasing its first 5G smartphone. This move demonstrated a commitment to staying at the forefront of technology. The company also launched new models in its MagicBook laptop series, expanding its reach in the laptop market.
The year 2020 marked a pivotal moment when, in November, Huawei announced that a consortium of over 30 agents and dealers would purchase the brand. This decision came in response to U.S. sanctions against Huawei, which restricted its access to U.S. technology. The sale allowed the brand to continue operating independently and expand globally.
In 2021, the company was relaunched as an independent entity. In January, it introduced its first smartphone series, the V40 series, since the split. These devices were notable for using Android and Google services, something Huawei phones could no longer access due to U.S. sanctions.
Throughout 2021, the business worked to rebuild and strengthen its position in the global market. It introduced new smartphone models, including the Honor 50 series, the first to be released globally with full Google services since Huawei’s split.
The brand continued its growth in 2022 by releasing new smartphones, laptops, and wearables, emphasizing flagship devices. The company also expanded its global presence, aiming to solidify its standing in various international markets.
By 2023, the company had established itself as a fully independent player in the global smartphone and consumer electronics markets. The business remained focused on innovation and delivering cutting-edge technology at affordable prices.
Throughout its journey, the brand has evolved from being a Huawei sub-brand to a standalone company, successfully overcoming major challenges to maintain its position in the market. Its success is largely due to its focus on the youth market, its embrace of new technologies, its effective online sales strategy, and its ability to adapt to changing market conditions.
Meaning and History
Although the company appeared in 2013, its logo appeared two years earlier – in 2011. This is due to the preparation of the project.
What is Honor?
Honor is a Chinese manufacturer of smartphones, computers, and household appliances. It was established by Ren Zhengfei in 2013 and quickly gained popularity worldwide. In 2020, it was acquired by Shenzhen Zhixin New Information Technology Co. Ltd. The brand’s headquarters is located in Shenzhen.
2013 – 2018
The debut version contains the company name written in lowercase. The font is dashed and square, reminiscent of segments on an electronic clock. This technique was used specifically to make consumers instantly associate with electronic technology. Moreover, “h” and “n” are played similarly and differ only on the elongated side. The lack of a top-right edge makes the “r” look incomplete. Only two o’s are fully written: they have neither segments nor gaps. Outwardly, they resemble zero.
2018 – 2020
The modern version is based on a color effect. The logo consists of one word (name) decorated with a gradient—a smooth transition of tones of a compatible spectrum. There is pinker in the upper left corner and more light blue in the lower right. In shades, they are close to acidic. The font is large; the letters are in upper case.
2020 – today
The Honor logo is simple and clear. It focuses entirely on the brand, without any extra embellishments or symbols. The black letters—straightforward yet effective—emphasize confidence and seriousness. The font is standard, with all letters capitalized, making it easy to remember.
This logo represents minimalism. The black color is classic, and the clean, straight lines show that the company aims to be a modern and serious brand. There are no elaborate details because the company prioritizes simplicity and clarity in design and its philosophy. The black used in the logo symbolizes elegance, strength, and professionalism. It highlights the brand’s seriousness and maturity, showing that the company is focused on quality and reliability. This is a logo for a company that strives to be at the forefront of modern technology without unnecessary embellishments.
Honor: Interesting Facts
Honor, originally a part of Huawei, started in 2013 and quickly made its mark in the tech world by offering quality smartphones at great prices.
- Start and Independence: Launched by Huawei in 2013 to reach younger customers and compete with affordable online brands, Honor was sold to over 30 agents and dealers in 2020. This move helped Honor keep going despite US sanctions against Huawei.
- Selling Online: Honor focused on selling its products online to cut costs and offer lower prices, which helped it quickly become popular, especially among young people.
- Going Global: Starting in China, Honor expanded worldwide, succeeding in Europe, India, and Southeast Asia by selling feature-rich phones at good prices.
- Known for Innovation: Honor is praised for its innovative designs, like the Honor Magic series, offering great cameras, stylish looks, and long battery life.
- Becoming Independent: US sanctions on Huawei led to Honor’s sale so it could operate independently and regain access to important tech and software, like Google Mobile Services.
- Quick Rise: Even as a new name in smartphones, Honor quickly became one of the top brands in China and did well internationally.
- Beyond Phones: Besides smartphones, Honor makes tablets, laptops, smartwatches, and more, meeting a wide range of tech needs.
- Winning Awards: Honor’s products have won many awards for their design, performance, and value, showing the brand’s ability to meet consumer and expert expectations.
- Looking Ahead: After splitting from Huawei, Honor aims to enter the high-end smartphone market and grow its presence worldwide, focusing on research and partnerships for future success.
Font and Colors
Although a brand usually uses “Honor,” sometimes a text message accompanies it. Variants with the phrases “For the brave” and “Powered by Huawei” are known. Thus, the marketing slogan emphasizes the brand’s uniqueness.
The classic version is black and white, with dark letters on a light background. The current logo uses a complex color scheme featuring neon transitions of pink, fuchsia, blue, light blue, ultramarine, and emerald.