Hotels.com Logo PNG
A selection of hotels offers the Hotels.com logo. A complete and convenient catalog containing important information for the traveler is viewed in the symbols. Included in the logo is the promise of timely data updates.
Hotels.com: Brand overview
Hotels.com is one of the largest online hotel search resources. More than 100 million users around the world use Hotels.com every year. This is not surprising, given that the platform cooperates with 300,000 hotels.
The history of Hotels.com began in 1991 when David Litman and Bob Diener founded the company as Hotel Reservations Network (HRN). Initially, HRN operated as a phone-based hotel booking service, helping customers find accommodations in Las Vegas and other popular destinations.
The company quickly expanded, increasing the number of partner hotels and the geographic reach of its services. Thanks to its strong relationships with numerous hotels, HRN was able to offer competitive prices and a wide range of lodging options.
A pivotal moment in the company’s history came in 1996 when HRN launched its first website, becoming one of the first companies to offer online hotel bookings. This move greatly boosted business by allowing customers to browse options and book hotels independently online.
1999, a significant development occurred when USA Networks Inc. (later renamed InterActiveCorp or IAC) acquired HRN for $149 million. This acquisition provided HRN with additional resources and growth opportunities.
In 2001, the company began its international expansion, offering hotel bookings in Europe for the first time.
In 2002, the company began rebranding by acquiring the Hotels.com domain. This shift reflected the growing importance of the Internet in the company’s operations, and by 2003, the full transition to the new brand was complete. The company worked actively to enhance its online presence, expanding its global network of partner hotels and improving website functionality.
Between 2004 and 2005, the platform continued its global expansion by launching localized versions of its website for various countries and languages, significantly growing its international audience.
In 2006, the service became part of Expedia Inc. This acquisition gave the platform access to even more resources and technology, establishing it as one of the world’s largest online travel companies.
2008, the company introduced its “Welcome Rewards” loyalty program, later renamed Hotels.com Rewards. This program, which offered a free night’s stay for every ten nights booked, became one of the company’s key competitive advantages.
The rapid advancement of mobile technology marked the years 2011 and 2012. The platform launched its first iOS and Android mobile apps, allowing users to book hotels.
In 2013, the company introduced its “secret prices” feature, offering exclusive discounts to registered customers. This feature boosted bookings and increased customer loyalty.
From 2015 to 2016, the platform focused on enhancing the user experience. The company introduced virtual room tours and new search filters and improved its hotel review and rating system.
In 2017, the fictional character Captain Obvious, featured in a global ad campaign, quickly became popular and recognized among consumers.
Further technological advancements occurred in 2018 and 2019. The platform began using artificial intelligence to improve customer recommendations and personalize offers. Integration with other Expedia Group services was also enhanced.
Despite significant challenges the global travel industry faced in 2020 and 2021, the service continued to innovate. The company introduced new features to provide more booking flexibility and better information about hotel safety measures.
In 2022, the platform launched a revamped loyalty program with additional perks and rewards for frequent travelers.
By 2023, the service had become one of the world’s leading online hotel booking platforms, offering accommodations at hundreds of thousands of hotels worldwide. The company continues to invest in technology to enhance user experience and expand its global presence.
The platform has faced various challenges, including intense competition in the online booking industry, rapidly evolving technology, and shifts in consumer preferences. However, the company has maintained its position as a leader in the online travel sector through continuous innovation, a strong brand, and a focus on customer needs.
Meaning and History
For more than 30 years of functioning in the tourism market, the company has changed its logo five times. Despite this, conciseness and minimalism in detail make it recognizable to the target audience. This is exactly what the online booking service needs.
What is Hotels.com?
First of all, this is a site that contains information about hotels from more than 100 countries of the world. The user can get data on available rooms, prices, and living conditions in a few clicks.
2002
The first version of the web resource logo was introduced in 2002. Its main element was the platform’s name, which was made in a classic bold font using lowercase sans-serif letters. The purple color was not chosen by chance because it immediately caught the eye of potential customers.
Phrases related to tourism have been added in two purple and orange lines under the site’s name. There was a horizontal purple line between these lines. With the help of additional verbal inscriptions, the company pointed out the services it provides to users.
2002 – 2008
An update was introduced almost immediately after the first version of the logo. The main element was also the site’s name, which was made in a classic bold font using lowercase dark red letters. Also, the platform’s slogan was presented at the bottom of the name, namely, “The best prices at the best places. Guaranteed”. This inscription was made in black, using a classic sans-serif font.
To the right of the name was an image of a porter with two suitcases. The emblem was black and white and had to be associated with potential customers and hotels.
2007 – 2011
2008 – 2011
In 2008, the results of another logo redesign appeared. The platform’s name has been placed inside a red rectangle with rounded corners. The title is in lowercase bold letters using a white gradient. An interesting solution is related to using the letter “o.” Two arrows go out of it in the title – one up and the second down. Thus, there are associations with the elevator as an indispensable attribute of a modern hotel.
2012 – 2018
In 2011, the unique logo of Hotels.com was introduced. It only shows the first letter “H” in a classic bold font with rounded sans serifs. At the same time, to create the volume of this symbol, a color palette consisting of many shades was used. Each color in a new layer symbolizes a new place on the world map and opportunities that appear for “Hotels.com” customers.
2018 – 2023
After seven years of using the 3D letter as the logo of the online booking service, the decision was made to simplify it. The main element was again the name of the project, made in red on a white background. Special attention should be paid to the elongated edges in the letters “t” and “c,” which create the feeling that these characters are not written but drawn. All letters are lowercase except for “H.” This logo has a well-chosen color palette that allows the user to easily read the resource’s name and motivates him to go to the main page.
2023 – today
The new Hotels.com logo stands out for its brightness and simplicity. The focal point is a square symbol with rounded corners, and the inside of which is a stylized house with windows. The red background of the symbol catches attention and evokes feelings of warmth and hospitality, highlighting the company’s core service—hotel and accommodation bookings.
The black squares inside the symbol, resembling windows, are visually striking due to their contrast against the red background. This color combination creates a cozy, illuminated space, enhanced by the yellow square, which hints at the comfort the company offers its customers. The house is a metaphor for hospitality and comfort, perfectly aligning with Hotels.com’s mission to provide comfortable stays for travelers.
The emblem also contains a surprising element—when viewed from a different angle or upside down, it reveals a smiley face. The black windows become eyes, and the yellow square resembles a nose. The house’s roof, shaped like an arrow, transforms into a wide smile. This smiley adds a playful, friendly touch to the logo, helping the brand appear both professional and approachable to users. This layered visual element adds dynamism and liveliness, which is important for a brand that seeks to stay modern and attract a wide audience.
The font of the brand name reflects a commitment to minimalism and modern style. It is designed in a clean, soft, sans-serif style that adds lightness and readability. The dark color of the font contrasts well with the bright symbol, highlighting the brand name and making it instantly recognizable. An interesting detail is the slightly cut-off corner of the letter “t,” which adds a touch of individuality to the font and hints at a creative design approach.
Overall, the logo creates an impression of balance between professionalism and friendliness, minimalism, and a hidden playful element. It conveys a sense of reliability, comfort, and convenience, while the hidden smiley adds a human touch, making the brand feel closer and more relatable to its users.
Font and Colors
The brand’s verbal name is in a classic sans-serif font. After the first drafts, the logo was simplified, including removing slogans, to be more concise and friendly to the client.
The current version of the logo uses red. The company used a more diverse color palette in previous variations, creating associations with different parts of the world and attracting the target audience to travel and learn something new.