online services Logos and Brands

The plural form in the section title “Online Services” brings together companies that offer entire ecosystems of digital products.

Google, with its search engine, email, maps, and cloud storage; Microsoft, with Office 365 and Azure; Apple, with iCloud and Apple Music; and Amazon, with AWS, Prime Video, and Alexa, have all rolled out portfolios in which dozens of services are linked to a single account. The intertwining of subscriptions creates a “lock-in effect” that keeps users within the ecosystem. The logos in this section mark multi-service platforms where the main brand serves as an umbrella for dozens of subsidiary products, and users interact with the company daily through multiple points of contact.