HSV Logo

HSV LogoHSV Logo PNG

The HSV logo is like a swift core, racing at extraordinary speed. The emblem embodies strength and bravery, along with the spirit of freedom and adventure the brand has infused into its sports car models.

HSV: Brand overview

Established in 1987 by British racer and automotive visionary Tom Walkinshaw and his TWR Group, Holden Special Vehicles (HSV) became the performance-focused arm of Holden, GM’s Australian offshoot. Based in Melbourne, the division aimed to elevate the performance of regular Holden vehicles, such as the famed Commodore.

HSV’s journey began with hallmark models like the VL Commodore SS Group A SV, followed swiftly by the VN Commodore SS. By 1990, they debuted their iconic Maloo Ute, further cementing their reputation in the automotive industry. As the 20th century gave way to the new millennium, HSV’s ingenuity continued to shine, showcasing ever-evolving versions of Holden’s distinguished vehicles, from the Commodore to the Caprice. These vehicles stood out for their HSV emblems and major mechanical and aesthetic upgrades, including improved suspension, engine performance, braking systems, and striking body designs.

In a surprising twist, HSV even adapted other GM-produced vehicles, as seen in the HSV Avalanche SUV, which drew inspiration from the Chevrolet Suburban.

However, the winds of change began to blow against HSV when GM announced in 2017 that it would end Holden production in Australia. In response to the foundation-shaking announcement, HSV allied with GM to sustain operations by revamping imported Holden models. Alas, that resilience ended in August 2020, when GM announced it would retire the Holden brand, marking HSV’s curtain call after a commendable 33-year run.

Meaning and History

HSV Logo History

What is HSV?

Renowned racer Tom Walkinshaw launched Holden Special Vehicles (HSV) in 1987, and it has profoundly shaped the Australian automotive sector. Based in Clayton, Victoria, the firm fine-tuned some of Holden’s best-selling models, including the Commodore, Caprice, and Ute, crafting high-octane performance vehicles for local and global markets. Although production ended in 2020, automobile enthusiasts and staunch Holden supporters worldwide still revere HSV’s exceptional work.

1987 – 2020

The HSV emblem features silver letters that shine, symbolizing high quality and technological excellence. The name stands for Holden Special Vehicles, highlighting the brand’s focus on enhancing Holden models for superior performance.

The logo’s central element is a black circle with a red border, drawing attention to its intensity. Red lines emphasize the energy and excitement of high-speed racing, reflecting the company’s dynamic and competitive spirit.

Inside the circle, a silhouette of a racer’s helmet represents freedom and the drive to reach new heights. The logo also features a snarling tiger’s head, adding wildness and strength. The tiger symbolizes the racers’ power and fearlessness, emphasizing the confidence and aggressiveness inherent in HSV vehicles.