Humminbird Logo

Humminbird LogoHumminbird Logo PNG

Humminbird: Brand overview

Humminbird originated in 1971 in Eufaula, Alabama, as Allied Sports Company, founded by Tom Mann and a consortium of investors. The company’s first offering was upgraded versions of Heathkit echo sounders, marketed under the Humminbird brand name. As word spread among anglers, these Humminbird echo sounders quickly gained popularity. Soon after, the company officially adopted the Humminbird name.

In the 1980s, the company broke new ground by introducing the LCD-Pro, its first fishfinder with a high-resolution LCD display that greatly improved the clarity of the screen. In the 1990s, the company continued to innovate with advanced designs such as the Piranha series of wide-angle fishfinders.

In 2004, a major transition occurred when the company was purchased by Johnson Outdoors, which continues to manage the brand to this day. A year later, in 2005, Humminbird turned things around again by introducing the first Side Imaging sonar system to the consumer market in 2012. Humminbird introduced the marine industry’s first 360-degree imaging technology.

In more than five decades, Humminbird has grown from a small Alabama-based company to a leader in the marine electronics industry. Its commitment to technological advancement is constantly changing the way we think about fishfinding and marine navigation.

Meaning and History

Humminbird Logo History

2014 – today

Humminbird Logo

Although the company specializes in fishing electronics and cartography, the Humminbird logo has a unique romantic touch. It creatively combines a delicate bird with large letters. The hummingbird is colored yellow, making it immediately noticeable. The black text, on the other hand, consists mostly of rounded letters. The combination of lowercase and uppercase letters in the text adds intrigue. For example, the letters “m” and “n” are written in lower case, while all other letters are written in upper case.

The yellow hummingbird is like a splash of sunlight on the logo. It is small but stands out like a real hummingbird flying through the air. The black letters with rounded shapes look less severe as if they are trying not to scare the bird away. The mix of lowercase and uppercase letters is like adding a plot twist.

Humminbird color codes

Golden PoppyHex color:#f9be00
RGB:249 190 0
CMYK:0 24 100 2
Pantone:PMS 7549 C
LicoriceHex color:#231815
RGB:35 24 21
CMYK:0 31 40 86
Pantone:PMS Black 4C