Hunter Engineering Logo

Hunter Engineering LogoHunter Engineering Logo PNG

Confidence and reliability are read in the massive elements of the emblem. The Hunter Engineering logo shows that the company is a leader in its field, invents new solutions, and moves forward, thanks to the love of its work and passion for the world of machines.

Hunter Engineering: Brand overview

Founder:Lee Hunter
St. Louis, Missouri, U.S.
Hunter Engineering is a world leader in the automotive service industry. The company specializes in manufacturing wheelbase angle adjustment systems, tire changers, balancing machines, vehicle inspection devices, brake lathes, and much more related to machine condition checks. It was founded by Lee Hunter, a legendary engineer, talented scientist, and inventor who first offered the world an innovative battery charger for car batteries. He was listed in the Automotive Hall of Fame for his achievements in Dearborn, Michigan. The year of the company’s appearance is 1946. The location of its headquarters is St. Louis.

Meaning and History

Hunter Engineering Symbol

This company bears the name of its founder. And it is well deserved because Lee Hunter was an engineer from God and introduced various ideas in the service-connected with the maintenance of cars. At the age of 23, he was a recognized expert with many promising ideas. Returning home after World War II, the young man decided to reanimate the business that had existed in their family before the hard wartime. Thus Hunter Engineering was born, which today has 870 employees.

And it all started with problems with the Packard convertible. Its battery was discharging so often and required many days of recharging that the young engineer could not stand it and developed an innovative device that allowed to quickly and efficiently charge the battery. Thanks to this idea, he created a very successful company to manufacture and sell other technological devices for the car service.

Hunter’s inventions revolutionized the field of automotive maintenance. Lifting platforms, cabin and subassembly inspection sensors, balancers, brake checkers, tire changers, and much more, all of which are equipped with modern service stations, are all Hunter Engineering products. And the company was the first in the world to offer computerized systems for vehicle inspection equipment, introducing the Windows-based WinAlign vehicle alignment program.

The identity of this company is as serious as its products. It looks austere, solid, and reliable, which is reflected in the style of the emblem. It lacks intricate elements, hidden meanings, and ornate figures. It has one concept – simplicity and lightness. They are embodied in bold symbols with free spacing.

There are no graphic details in the Hunter Engineering logo unless, of course, you count the wide red stripe that emphasizes the name. Its ends are slightly beveled to match the slight slant of the upper characters. In this way, it conveys the rapid adaptation of equipment to existing conditions in the vehicle maintenance market. In addition, the line externally resembles the platform of the red elevators developed by the company to lift cars. They have a similar bevel angle when folding and unfolding.

The “elevator” bears the company’s full name as if it were a lifted car – a massive one that requires a lot of effort and extra attention. The word combination is grouped into two lines, the structure resembling the top and bottom of the car, that is, the body and the wheelbase. The single word “Hunter” is rendered in heavy, large, bold, sans serif characters in the first row. The second row is occupied by the text “Engineering Company,” with the first letters in words highlighted. Its characters are small, chopped, and bold. The upper inscription is in uppercase and the lower in lowercase. There are no additional elements or decorations in the logo, thus conveying its high practical relevance.

Hunter Engineering: Interesting Facts

Hunter Engineering Company, a major player in the automotive service sector, is known for its advanced wheel alignment systems, tire changers, and more.

  1. Early Days: Lee Hunter, an Automotive Hall of Famer, founded the company in 1946, introducing the first automotive wheel alignment system. Since then, it has grown its range of automotive service products significantly.
  2. Innovation at Its Core: The company is a leader in innovation, holding many patents for its automotive service equipment. Its strong focus on research and development keeps it at the forefront of the industry.
  3. Worldwide Reach: Based in St. Louis, Missouri, Hunter Engineering has a global footprint. It manufactures in Mississippi, USA, and serves customers in over 100 countries.
  4. Focus on Education: Hunter Engineering values the training of automotive service pros. It runs training centers in the U.S. and offers online resources to ensure high skill levels with its equipment.
  5. Custom Solutions: Hunter’s equipment is known for its customizable and integrable products, which can be adapted to meet the specific needs of service centers, improving efficiency and quality of service.
  6. Recognized Excellence: The company has earned numerous awards for its innovations and contributions to the automotive service industry, underlining its commitment to quality.
  7. Safety Contributions: Its products are vital for vehicle safety, with proper alignment and tire balancing affecting handling, tire wear, and overall safety.
  8. Customer First: Hunter Engineering prioritizes customer service, offering extensive support and maintenance services that help maintain long-lasting relationships with service providers globally.
  9. Evolving Technology: The company continuously updates its product line with new technology, introducing advanced features like imaging wheel alignment systems and diagnostic wheel balancers to meet the industry’s evolving needs.

Hunter Engineering’s dedication to innovation, quality, and customer service has solidified its role as a crucial contributor to automotive maintenance and repair, ensuring efficiency and safety in the industry.

Font and Colors

Hunter Engineering Emblem

The company chose a simple and straightforward font without serifs to emphasize the ease and reliability of car servicing. The letters are bold, typographic, slightly sloping to the right. The signature palette consists of a combination of black (lettering) and red (underlining stripe). A neutral white color serves as their background.

Hunter Engineering color codes

RedHex color:#ee0000
RGB:238 0 0
CMYK:0 100 100 7
Pantone:PMS 172 C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C