Hurtan Logo

Hurtan LogoHurtan Logo PNG

The Hurtan logo epitomizes the same style and minimalism as the brand’s retro cars, containing just a single word in black ink, crafted in a simple sans-serif typeface. Uniformity in stroke width gives it a minimalist appearance. Two intriguing details are the horizontal lines extending from the ‘H’ and the ‘N.’ These lines serve multiple purposes: They constrain the emblem within a defined boundary, resembling tire tracks on asphalt.

Black is the dominant color in this logo. A strong and definitive choice, black symbolizes luxury and power, capturing the essence of high-quality automotive craftsmanship. The chosen typeface is simple and unadorned, reflecting the practicality and straightforwardness that go into every automobile designed by the company. All strokes have the same thickness, creating a balanced, harmonious look that reflects the precision and symmetry of a well-engineered vehicle.

As for the horizontal lines extending from the first and last letters, these add layers of meaning to the design. On one hand, they form a closed loop, encapsulating the name and suggesting a complete, end-to-end experience. This could relate to the company’s commitment to providing a full suite of services, from vehicle design and manufacturing to after-sales support. On the other hand, these lines resemble tire tracks, a fitting tribute to the road. This dual interpretation points to a brand that values both form and function, substance and style.

The lines’ resemblance to tire tracks on asphalt brings to mind the experience of driving a Hurtan vehicle—there’s a sense of direction, motion, and purpose. It subtly indicates the company’s products are designed not just to stay parked in a showroom but to be enjoyed on the open road.

While minimalistic, the emblem does not lack in sophistication. Each design element is carefully considered, whether the uniform typeface or the lines serve multiple functions. This approach to design mirrors the company’s methodology in creating automobiles—every element serves a purpose, and nothing is superfluous.

The logo encapsulates the essence of the brand’s identity. Its color, typeface, and design elements tell a story of luxury, quality, and a deep understanding of automotive engineering. It reflects a brand that prioritizes aesthetic beauty and functional excellence, just as one would expect from a company specializing in retro cars.

Hurtan: Brand overview

Founded: 1991
Founder: Juan Hurtado González
Santa Fe, Granada, Spain
In 1991, Juan Hurtado González took the automobile world by storm when he established Hurtan in Santa Fe, Spain. The boutique automaker’s signature style comprises handcrafted sports cars with design cues borrowed from the iconic vehicles of the 1950s and 1960s. While working at his father’s automotive restoration business, Juan Hurtado initially dipped his toes into car design and prototyping. This experience was instrumental in setting up Hurtan Desarrollos S.L., the formal corporate entity behind the brand.

As the late 1990s unfolded, Hurtan launched its inaugural Grand Albaycin model. Even though only a limited number of these cars were assembled initially, it was a starting point for the burgeoning company. Fast-forward to the early 21st century, and Hurtan’s lineup diversified by introducing additional models like the Sport and Grand Sport. Though the number of cars produced increased annually, the output remained modest, hovering around 10 to 20 vehicles yearly.

A watershed moment for Hurtan came in 2011 when the company celebrated the completion of its 50th automobile, underscoring its stability and success as a niche manufacturer. Two years later, in 2013, the company revamped the Grand Albaycin with enhanced performance and refreshed aesthetics. 2016 saw another evolution in Hurtan’s offerings as the firm ventured into new territory by unveiling the Grand Tourer—its first vehicle with seating for four, thereby broadening its product spectrum.

Entering the 2020s, Hurtan remained steadfast in its commitment to produce low-volume, intricately handcrafted, retro-styled sports cars. Customization and meticulous attention to detail remained at the heart of its design philosophy. Despite the limited yearly production, which still doesn’t exceed 100 cars, the brand has carved a unique niche, maintaining its unique allure in custom automobile manufacturing.

Meaning and History

Hurtan Logo History

1992 – 2017

Hurtan Logo 1992

2017 – today

Hurtan Logo