Hurtan Logo

Hurtan LogoHurtan Logo PNG

Hurtan: Brand overview

In 1991, Juan Hurtado Gonzalez created a sensation in the automotive world when he founded Hurtan in Santa Fe, Spain. The boutique automaker’s signature style is handcrafted sports cars, with designs borrowed from iconic cars of the 1950s and 1960s. While working at his father’s restoration company, Juan Hurtado began designing and prototyping cars. This experience was instrumental in the creation of Hurtan Desarrollos S.L., which became the official legal entity behind the brand.

In the late 1990s, Hurtan launched its first Grand Albaycin model. Although only a limited number of these cars were initially assembled, it was the starting point for the growing company. At the beginning of the 21st century, the Hurtan lineup was expanded with additional models such as the Sport and Grand Sport. Although the number of cars produced annually increased, the production volume remained modest and fluctuated between 10-20 cars per year.

The turning point for Hurtan was in 2011 when the company celebrated the release of its 50th car, which confirmed its stability and success as a niche manufacturer. Two years later, in 2013, the company updated the Grand Albaycin model, improving its performance and refreshing its aesthetics. In 2016, another evolution of the Hurtan range took place: the company entered new territory with the introduction of the Grand Tourer, its first four-seat vehicle, expanding its product range.

In the 2020s, Hurtan remained committed to the low-volume production of sophisticated, handcrafted sports cars with retro styling. Customization and meticulous attention to detail remain at the core of the design philosophy. Despite a limited annual production volume, which still does not exceed 100 cars, the brand has carved out a unique niche by maintaining its unique appeal in custom car production.

Meaning and History

Hurtan Logo History

1992 – 2017

Hurtan Logo 1992

2017 – today

Hurtan Logo

Hurtan’s logo is as stylish and minimalist as its retro cars. It features a single black word written in a very simple sans-serif font. All the strokes are the same thickness, which gives the text a minimalist feel. Two interesting details stand out: horizontal lines coming from the letters “H” and “N.” These lines seem to limit the logo in clear boundaries and, at the same time, resemble tire tracks on the asphalt.

The simple black text blends well with the brand’s retro aesthetic, emphasizing elegance through minimalism. The horizontal lines subtly but effectively convey a sense of movement and precision, which is very important in the automotive industry. They also bring in a dynamic element, making the logo not just plain text but an expression of the brand’s personality.