Hynix Logo

SK Hynix LogoHynix Logo PNG

Hynix: Brand overview

Entering the South Korean technology scene in 1983 under the name Hyundai Electronics Industries Co., Ltd., the company now known as SK Hynix began mass production of 256Kbyte DRAM chips two years after its founding. Throughout the 1990s, the company expanded its presence in the semiconductor sector, increasing production capacity and advancing DRAM and flash memory technologies.

To better align with its core business, the company rebranded itself and became Hynix Semiconductor Inc. in 2001. However, the company also faced financial difficulties in the early 2000s. After going through a tumultuous period of economic instability and corporate restructuring, the company broke ground in 2005.

A new chapter in the company’s history began in 2012 when SK Group acquired a controlling stake, which led to another name change – SK Hynix Inc. Under this name, the company became a global giant in the memory chip market. It became the second largest manufacturer in this niche, second only to Samsung.

Along the way, the company has managed to introduce several disruptive innovations, such as launching the first DDR4 DRAM chip in 2011 and creating the first 3D NAND flash memory in 2013. In addition, the company made a sensation in 2019 by developing the first 128-layer 1TB 3D NAND chip. With significant manufacturing facilities in South Korea, China, and the US, the company continues to focus on R&D and expanding its manufacturing capabilities.

SK Hynix has evolved from a subsidiary of Hyundai to a leading figure in the global memory chip arena. This ascent has been facilitated by continuous technological advancement over the company’s four decades of existence.

Meaning and History

Hynix Logo History

1983 – 1990

Hyundai Electronics Logo 1983

1990 – 2001

Hyundai Electronics Logo 1990

2001 – 2012

Hynix Logo 2001

2012 – today

SK Hynix Logo

The distinctive element of the logo is a brightly colored butterfly. It symbolizes microchips, semiconductors, and all kinds of memory storage devices produced by South Korean companies. The light insect flutters between capital letters “SK” and lowercase “Hynix.” The left half of the name is red, and the right half is orange, which creates positive energy and a feeling of friendliness. The butterfly is also painted in these colors. The text part uses sans-serif font with rounded glyphs. The stem of the letter “K” and the vertical line of the letter “h” have similar curves but point in opposite directions.

The multicolored butterfly highlights the logo and makes it lively. Red and orange colors create a feeling of warmth and hospitality. And the curves of the letters “K” and “h” give the logo a twist, making it more interesting. The details are like saying, “Hey, look at me, but not in an ostentatious way.”

Hynix color codes

Alizarin CrimsonHex color:#e31837
RGB:227 24 55
CMYK:0 89 76 11
Pantone:PMS 185 C
Safety OrangeHex color:#f58025
RGB:245 128 37
CMYK:0 48 85 4
Pantone:PMS 151 C