Hyundai (or Hyundai Motor Company) is a transnational corporation engaged in developing and producing transport equipment. It owns several subsidiaries and sells its products in 193 countries around the world. Its founder is businessman Chung Ju-Yung, who started car production in December 1967. The head office of the company is still located in the city of Seoul (South Korea).
Meaning and History
Chung Ju-Yung first established the Hyundai Engineering and Construction Company, and only after a certain period he acquired the Hyundai Motor Company. The difference between them is exactly twenty years, so the entrepreneur has accumulated a lot of experience to engage in serious production – the automobile industry.
When the production of passenger cars became more active globally, the South Korean company also thought about this business, inviting George Turnbull, a former manager from Austin Morris, to cooperate. And he, wishing to support the company’s prestige adequately and cars, turned to the best British engineers for help.
As a result, in 1982, the Hyundai logo was already well recognized abroad. Starting from the Canadian market, the company gradually expanded its sales, and in 1986 its cars entered the top 10 of the best products in the United States, according to the American magazine Fortune. This made the emblem of the South Korean corporation very prestigious.
1967 – 1970
The debut logo features geometric shapes with an “H” and “D” in the background. They are taken from the name of the Hyundai company and are its abbreviation. The H has an elongated right leg, which looks like a miniature spike protruding above the second letter. The “D” has a rounded right side. A large bracket with an acute angle on the left serves as a background. She, in turn, is located against the background of a large thin ring. The color of the emblem is monochrome – black and white.
1970 – 1978
In this version, the designers have kept all the elements, except for the circle. The “flattened” it, turning it into an oval. As a result, the bracket located inside it began to look slightly biased back, as if in perspective – what is next to it looks larger, and what is further – smaller.
1978 – 1992
In 1978, the emblem received a completely different format – with a direct arrangement. The letters “HD” are even and legible, even though “D” has a solid color fill. Both signs are in a rectangular frame. On the right is an inscription in Korean characters.
1990 – present
The designers presented a radically different emblem: only an oval with a thin frame remained from the previous one. The graphic, stylized as the letter “H,” actually depicts a seller and a buyer shaking hands in honor of a successful deal.
2003 – present
For the emblem to be well received in the foreign market, the company management removed the hieroglyphs and replaced them with the brand name’s English version. On the left side, there is a corporate badge in the form of an oval with figures exchanging handshakes, and on the right – the word “Hyundai” in capital letters. Now, this logo is actively used, being the main one.
2011 – 2017
For a short period, the designers moved the oval icon with the letter “H” above the brand name. They also repainted it silver, adding shadows, highlights, and a cool metal feel. The brand name remains the same – even, clear, sans serif.
Font and Colors of the Emblem
The logo’s modification mainly affected its spatial position: if in the earlier versions the image was slightly thrown back, now it is even. The shape of the letters was simplified, and they acquired the outlines of geometric shapes.
The typography in the logo is thought out in detail: to make the inscription look against the background of the round badge, the designers used the contrast principle. To do this, they chose a large and geometric typeface called Hyundai Normal, created by Samuel Park. And the proprietary palette is now represented by one of the shades of blue – cobalt color # 003685.