Hyundai Logo

Hyundai LogoHyundai Logo PNG

The futuristic style of the emblem takes users into the world of the future. The Hyundai logo is a symbol of progress. The brand’s machines use the latest innovations created by the company’s designers and programmers.

Hyundai: Brand overview

Founded:29 December 1967
Founder:Chung Ju-yung
Seoul, South Korea
Hyundai (or Hyundai Motor Company) is a transnational corporation engaged in developing and producing transport equipment. It owns several subsidiaries and sells its products in 193 countries around the world. Its founder is businessman Chung Ju-Yung, who started car production in December 1967. The head office of the company is still located in the city of Seoul (South Korea).

Meaning and History

Hyundai Logo History

Chung Ju-Yung first established the Hyundai Engineering and Construction Company, and only after a certain period he acquired the Hyundai Motor Company. The difference between them is exactly twenty years, so the entrepreneur has accumulated a lot of experience to engage in serious production – the automobile industry.

When the production of passenger cars became more active globally, the South Korean company also thought about this business, inviting George Turnbull, a former manager from Austin Morris, to cooperate. And he, wishing to support the company’s prestige adequately and cars, turned to the best British engineers for help.

As a result, in 1982, the Hyundai logo was already well recognized abroad. Starting from the Canadian market, the company gradually expanded its sales, and in 1986 its cars entered the top 10 of the best products in the United States, according to the American magazine Fortune. This made the emblem of the South Korean corporation very prestigious.

What is Hyundai?

Hyundai is a South Korean conglomerate of dozens of enterprises that manufacture microchips, lighting products, plastics, petrochemicals, construction, information technology, defense technology, finance, and other fields of activity. The largest participant in the association is the car manufacturer Hyundai Motor Company.

1967 – 1970

Hyundai Logo 1967-1970

The debut logo features geometric shapes with an “H” and “D” in the background. They are taken from the name of the Hyundai company and are its abbreviation. The H has an elongated right leg, which looks like a miniature spike protruding above the second letter. The “D” has a rounded right side. A large bracket with an acute angle on the left serves as a background. She, in turn, is located against the background of a large thin ring. The color of the emblem is monochrome – black and white.

1970 – 1978

Hyundai Logo 1970-1978

In this version, the designers have kept all the elements, except for the circle. The “flattened” it, turning it into an oval. As a result, the bracket located inside it began to look slightly biased back, as if in perspective – what is next to it looks larger, and what is further – smaller.

1978 – 1992

Hyundai Logo 1978-1992

In 1978, the emblem received a completely different format – with a direct arrangement. The letters “HD” are even and legible, even though “D” has a solid color fill. Both signs are in a rectangular frame. On the right is an inscription in Korean characters.

1990 – today

Hyundai Logo 1990-present

The designers presented a radically different emblem: only an oval with a thin frame remained from the previous one. The graphic, stylized as the letter “H,” actually depicts a seller and a buyer shaking hands in honor of a successful deal.

2003 – today

Hyundai Logo 2003-present

For the emblem to be well received in the foreign market, the company management removed the hieroglyphs and replaced them with the brand name’s English version. On the left side, there is a corporate badge in the form of an oval with figures exchanging handshakes, and on the right – the word “Hyundai” in capital letters. Now, this logo is actively used, being the main one.

2011 – 2017

Hyundai Logo 2011-2017

For a short period, the designers moved the oval icon with the letter “H” above the brand name. They also repainted it silver, adding shadows, highlights, and a cool metal feel. The brand name remains the same – even, clear, sans serif.

Font and Colors

Hyundai Emblem

The logo’s modification mainly affected its spatial position: if in the earlier versions the image was slightly thrown back, now it is even. The shape of the letters was simplified, and they acquired the outlines of geometric shapes.

Hyundai Symbol

The typography in the logo is thought out in detail: to make the inscription look against the background of the round badge, the designers used the contrast principle. To do this, they chose a large and geometric typeface called Hyundai Normal, created by Samuel Park. And the proprietary palette is now represented by one of the shades of blue – cobalt color # 003685.

Hyundai color codes

Air Force BlueHex color:#003685
RGB:0 54 133
CMYK:100 59 0 48
Pantone:PMS 287 C

What does the Hyundai logo symbolize?

The Hyundai Motor Company logo looks like a stylized H, but its real meaning is unclear. It symbolizes two people – the buyer and the seller, who have entered into a mutually beneficial deal and are now shaking hands. And the H represents the word hanja, which was the basis for the name Hyundai. It represents the innovation and modernity of branded vehicles.

Why did Hyundai change its logo?

The automaker Hyundai abandoned the logo used in the 1980s because it would enter the international market and replaced the hieroglyphs with English letters specifically for this. The latest redesign attempt was made to make the symbol three-dimensional like Honda’s.

What is the Hyundai symbol supposed to be?

The Hyundai Motor Company symbol should look like a stylized “H” in a vertical oval, or rather an ellipse. Moreover, the letter is depicted as oblique and has no corners – all its internal parts are rounded. The lines connect at four points with an oval frame.

What’s the difference between a Honda and a Hyundai symbol?

Even though the symbols of these two car companies have a similar structure, they have nothing in common other than the letter “H.” At Honda, it is placed in a rectangular frame with rounded edges, while at Hyundai, it is in an ellipse. Honda’s “H” is flat and vertically elongated, while Hyundai’s is tilted to the right and flattened. The color palettes are also different.