iHerb Logo PNG
The iHerb logo represents naturalness, freshness, safety, and health. This association fits an American online store that sells nutritional supplements, sports nutrition, cosmetics, and essential oils. After all, it offers only high-quality products made from natural ingredients.
iHerb’s background reaches back to the natural foods business that shaped part of the U.S. supplement market. In 1948, Paul Richard bought Fearn Soya Foods from tr. Charles F. Fearn’s estate. By 1950, he was selling chocolate soy protein powder. In 1968, his son Elwood founded NOW Foods inside the family company’s facility. NOW Foods later became one of iHerb’s key suppliers.
Ray Faraee founded iHerb in 1996 in Moreno Valley, California, at the start of commercial e-commerce. The platform first focused on mood and nervous system supplements, then expanded into thousands of products. While rivals such as Puritan’s Pride and Vitacost were already in the market, iHerb pushed online sales, lower retail markups, and international delivery.
As demand grew, the company built a larger logistics network, with fulfillment centers in Moreno Valley, Perris, Hebron, Elgin, and Easton. It later opened an international warehouse in Incheon, South Korea, to shorten delivery times across the Asia-Pacific region, followed by a distribution hub in Hong Kong. Growth investment from General Atlantic helped fund international expansion and technology development.
In January 2025, iHerb launched digital storefronts through Albertsons Companies in the United States, Amazon UK, and Amazon Australia, expanding across more than 25 global marketplaces. In January 2026, it completed Kroger’s acquisition of Vitacost, gaining the brand, intellectual property, and inventory. By the end of 2024, iHerb had passed $2.4 billion in revenue, with seven logistics centers and average delivery times under five days.
Meaning and History
The iHerb logo is permanent. It was invented when the very first iHerb supplements were sold online. This is a wordmark in green letters.
The combination “iHerb” can be translated as “I am a grass.” In a more literary version, “this is a herbal store.” Ray Faraee created a website to sell supplements for mood, depression, and calmness. They were developed from Hypericum’s green mass and flowers (St. John’s wort). The name may refer to the plant, since St. John’s wort is a plant.
What is iHerb?
The world-famous site of dietary supplements and other natural products. Payment is accepted in 86 currencies. Products are delivered to 185 countries from 8 centers. The store has 4,000 employees.
The letter “i” is written in lowercase because the store is an inanimate object. In this case, the word “Herb” is capitalized. The owner wanted to focus on something beyond retail itself. Natural raw materials and medicinal herbs are most valuable. This is the project’s main feature. Hence the uppercase.
For writing, a green rounded font is used. Its lines resemble curving stems. The smooth corners suggest the additive action’s gentleness and its safety for health.
The last “b” is larger than the capital “H.” She alludes to the following:
- Abbreviation BAD (biologically active dietary supplement). The store provides a wide selection of dietary supplements.
- The word best. iHerb products are the best option to take care of your health.
The logo ends with a registered trademark symbol.
Among the visual identity elements, the iHerb website’s icon stands out. This is a green leaf on a white background. Inside the leaf, white veins turn into a green stalk on a white background. The leaf symbolizes:
- Human. The leg represents nutrition, the veins represent organs, and the green leaf represents the body. Taking in natural products through the “stalk” leads to recovery and organ cleansing. It gives life and health to the whole organism. Increases its unity with the surrounding nature, the earth.
- Raw materials. To prepare natural products, we use components from herbs, shrubs, trees, algae, and mushrooms.
- Naturalness. White veins within the leaf indicate vegetation grown in clean soil without chemical use.
All icon outlines are rounded and soft except for the pointed leaf tip. This harmonizes with the logo’s streamlined lettering.
Font and Colors
The company’s main visual colors are white and green.
- White: purity of raw materials. Rejection of all chemical growth stimulants, pesticides, and herbicides. Cultivation on clean soils. Color is a symbol of medicine. Proper natural nutrition is the simplest and safest treatment that maintains harmony in the body.
- Green life, normal growth and development, good health. Symbolizes plants.
Lettering font: Torus Pro Semi Bold.