Imperial Logo PNG
The Imperial Brands logo reflects the company’s diversity, as it owns several brands whose products it is proud of. At the same time, it’s a simple emblem that consumers can clearly understand. It demonstrates reliability, customer orientation, and high professionalism.
Meaning and History
The history of this company began with the merger of several tobacco firms into a large, competitive structure. The company has remained such throughout its activity, as its main strategic principle is absorption. Of course, difficulties arose immediately in defining visual identity, as large brands drew attention to themselves, overshadowing small ones. However, the problem was solved radically: the new player in the tobacco market abandoned everything old and focused on individual identity.
As a result, a general emblem was created that represented all the trademarks at once. The fact is that the basis was two rectangles that resembled cigarettes, rolling papers, and cigars. After Imperial Tobacco rebranded as Imperial Brands, the logo took a sharp turn, adopting a radically different look as the manufacturer’s concept shifted slightly. The company decided to demonstrate its centripetal approach using the simplest signs.
What is Imperial?
Imperial is the shortened name of the British company Imperial Brands, formerly Imperial Tobacco. It combines several trademarks involved in the production of tobacco products and ranks fourth globally in cigarette production volumes. It owns 51 factories and sells its products in more than 160 countries. The headquarters are in Bristol. Its foundation time is 1901.
1901 – 2016
The Imperial logo features two vertical stripes with a slight rightward tilt. The bold lines have miniature points at the round ends and resemble cigars. The distance between them is narrow, so the white stripe seems incredibly thin. Above is another wavy line that looks like cigarette smoke.
This “structure” is nothing more than an abbreviation of the tobacco company Imperial Tobacco: “I” precedes “T,” which is capitalized. Both letters look identical and are colored burgundy. To the right is a two-level text in a chiseled font aligned on the left edge.
2016 – today
The Imperial Brands emblem consists of simple geometric shapes, demonstrating two factors:
- customer orientation (the entire range of tobacco products meets the preferences of each buyer and is aimed at their requirements);
- multi-branding (the parent company owns many trademarks that produce cigarettes, cigars, rolling papers, snuff, and more).
This concept is conveyed by orange arrows directed towards the center, composed of short lines. Moreover, no tip has a point; all ends are blunt and smooth. In the middle is a black circle, and to the right is the company’s new name. It is set in gray, with two shades: the upper line is thin and light, and the lower line is bold and dark. The letters are chiseled, with a slightly rounded shape.
Font and Colors
Each row in the Imperial Brands logo has its own style of writing:
- The first part of the name (in the top line) is made in a font reminiscent of Halcom Book by The Northern Block or Yorkten Extended Light by Insigne Design Studio.
- The word in the bottom row is typed in a typeface resembling Akzentica 4F Bold from 4th February, Texta Narrow Heavy from Latinotype, or Prelo Bold from DSType agency.
The corporate palette contains several colors: burgundy, orange, black, and gray. White is used as a background.
