The IndiGo logo is a symbol of values and mission. The purple background of the square shape symbolizes stability and reliability, while the white color of the name conveys purity, freshness, and unsurpassed quality work.
The main element of the emblem IndiGo is the image of a plane taking off from white dots. It symbolizes freedom and movement, the desire for new horizons, and the achievement of goals. The plane is not depicted in its entirety but only in its upper part, which adds dynamics and effect to the logo.
The meaning of this emblem is connected to the essence of IndiGo, which is designed to make air travel as accessible and comfortable as possible for all people who want to travel the world. The brand adheres to the values of honesty, transparency, and responsibility to passengers, providing a high level of service and flight safety.
Indian airline IndiGo is one of the largest and most successful airlines in Asia, and its logo, combining strong symbols of stability, cleanliness, movement, and freedom, helps to stand out from competitors and create a recognizable brand that aims to create a safe, comfortable and quality service for their clients.
IndiGo: Brand overview
Founded: | 2006 |
Founder: | Rahul Bhatia, Rakesh Gangwal |
Headquarters: |
Gurgaon, Haryana, India |
Website: | goindigo.in |
By 2023, IndiGo had risen to become the dominant player in the Indian aviation market, carrying the most passengers and operating the largest fleet in the country. It commands around 50% of the domestic market share, illustrating its significant influence within the Indian aviation industry.
The IndiGo fleet, which boasts over 270 aircraft, comprises solely Airbus A320 family jets, including advanced models like the A320neo and A321neo. This vast fleet enables the airline to run over 1500 daily flights, connecting approximately 75 domestic and 25 international destinations.
Key operational hubs for IndiGo are spread across India, including cities like Delhi, Mumbai, Bangalore, Chennai, Kolkata, Hyderabad, Kochi, and Kozhikode. Being a low-cost carrier, IndiGo’s business model centers on offering competitive fares while maintaining punctual, polite, and seamless service.
One of the defining characteristics of the airline is its uniform aircraft type model, high aircraft utilization, and swift turnarounds, all of which contribute to the company’s efficient cost management. With an average aircraft age of only 5.5 years, IndiGo operates one of the youngest fleets worldwide, and it plans to expand with more than 730 aircraft on order.
IndiGo’s commitment to affordable yet quality service has not gone unnoticed. The airline has received numerous accolades, including the Best Low-Cost Airline in Central Asia/India award.
Meaning and History
IndiGo color codes
Marian Blue | Hex color: | #3a469d |
---|---|---|
RGB: | 58 70 157 | |
CMYK: | 63 55 0 38 | |
Pantone: | PMS 7687 C |