Indykpol updated its logo together with BNA. The main emphasis shifted to the turkey, the brand’s core product. The Polish company produces turkey meat products and supplies them to major retailers in Poland, across Europe, and beyond. Its range includes meat cuts, sausages, ham, fresh meat, pâtés, and private label products. The company controls the product’s path from feed to the store shelf.
The name Indykpol is tied to its Polish origin and its specialization in turkey. Despite a strong product base, the old mark got lost in the category. The bird, banners, shadows, and outlines looked neat, but they did not give the brand a strong face. On the shelf, the logo fell into the background among similar meat products.
BNA built the update around the benefits of turkey. The meat is presented as a light, protein-rich everyday product, rather than a purchase for rare occasions. In the new logo, the bird moves to the foreground and works as the brand’s main symbol.
The turkey symbol was reworked to reference Polish folk art. The tail is built from concentric forms similar to paper ornamentation. The silhouette is based on strict geometry. With this structure, the symbol looks modern while preserving a connection to local culture. The turkey no longer looks like a generic picture on a meat label. It has become Indykpol’s emblem.
A dense sans-serif font works well with the symbol. The wordmark looks direct and substantial. The logo has become easier to understand. The bird, the tail, the name, and the Polish origin are easy to read.
The update helps Indykpol move away from the standard look of the meat category toward the image of a brand with a specific specialization. The new logo shows the product, its origin, and its benefits. For a brand built around turkey, the new mark works more precisely than the previous one, and the core product becomes the face of the company.
