Infinity Ward Logo PNG
The Infinity Ward logo evokes science. The designers deliberately did this to equate game production with the emergence of new life forms. In this case, the development team acts as a deity, creating entire universes from scratch and filling them with diverse stories, images, and objects.
Infinity Ward began in 2002 after a split within the team behind Medal of Honor: Allied Assault at 2015, Inc. Electronic Arts moved future Medal of Honor work to EA Los Angeles, leaving many original developers outside the franchise they had helped build. Grant Collier, Jason West, and Vince Zampella founded Infinity Ward with 22 former colleagues. At the same time, Activision invested $1.5 million for a 30% stake and a new military shooter.
The result was Call of Duty, released in 2003. The game won more than 80 Game of the Year awards, and Activision bought the remaining 70% of Infinity Ward for $3.5 million the day after launch. In 2005, Call of Duty 2 arrived on the Xbox 360. It became the first game on Microsoft’s console to sell over 1 million copies in the United States.
In 2007, Infinity Ward moved the series away from World War II with Call of Duty 4: Modern Warfare. The shift to a fictional modern conflict was risky, but the game sold over 13 million copies by May 2009. Its multiplayer progression system and unlockable perks reshaped the shooter market, while Electronic Arts’ Battlefield remained the main rival.
Modern Warfare 2 followed in 2009 with $310 million in first-day sales and $550 million in five days. Soon after, relations with Activision collapsed. West and Zampella were fired on March 1, 2010, sued for unpaid bonuses, and later founded Respawn Entertainment with Electronic Arts’ support. Around 46 employees left Infinity Ward, many of them joining Respawn. Activision settled with former staff in 2012, including a $42 million payment to the Infinity Ward Employee Group.
Meaning and History
Over the brand’s history, four logo variants have been presented to the target audience. It should be noted that they are all different. Each redesign brought new elements, making the Infinity Ward logo more modern and attractive.
What is Infinity Ward?
This is one of the most famous video game development studios, which gave the world a cult series of military shooters called Call of Duty.
2002 – 2003
The original version of the logo was introduced in 2002 after the company’s founding. It is worth noting that they had two versions. One version featured an emblem and a verbal inscription, while the second contained only the name. The emblem is an abstract image containing three figures. The word “inscription” is set in a classic font with thin lines and rounded letterforms. All characters are lowercase except the initial letters in both words.
The logo uses a black-and-white color palette.
2003 – 2013
The first redesign took place a year after the original version’s release. It also included a word inscription and an emblem on the left. All letters were lowercase. The characters are white with thin black outlines. Notably, there is almost no free space between the letters. All of them are in a modern, progressive style. The exception is the first letter “i.” It is colored red, unlike the other symbols. It has an emblem on top. It resembles orbital motion, with the letter i at the center
2013 – 2016
The 2013 redesign made the logo more concise and minimalist. The element layout remained identical, but the letter “i” was superimposed on the emblem rather than the other way around. All letters are slightly slanted to the right, and the “F” appears to be uppercase. The outlines in the letters are much less visible.
2016 – today
Again, the elements remained unchanged. At the same time, the verbal inscription was painted black, including the letter “i.” In turn, the emblem turned bright red and became more visible against the inscription’s background. Interestingly, in some cases, the logo is used on its own. The letterforms remain bold, and the italic sans-serif remains visible. As a result, the logo looks powerful and modern and can be associated with computer games and science.
Font and Colors
After the first redesign, the same font was used for the wordmark. It was a classic, bold, italic sans-serif typeface. When interacting with the emblem, the development company’s name looked more attractive.
Different color palettes were used at different stages. In general, it used three colors: black, white, and red. The contrast between the colors made the logo even more attractive and progressive.