Infinity Ward Logo PNG
The Infinity Ward logo is associated with science. The designers deliberately made it that way to equate the production of games with the emergence of new life forms. The development team, in this case, acts as a deity that creates entire universes from scratch and fills them with different stories, images, and objects.
Infinity Ward began in 2002 after a split within the team behind Medal of Honor: Allied Assault at 2015, Inc. Electronic Arts moved future Medal of Honor work to EA Los Angeles, leaving many original developers outside the franchise they had helped build. Grant Collier, Jason West, and Vince Zampella founded Infinity Ward with 22 former colleagues. At the same time, Activision invested $1.5 million for a 30% stake and a new military shooter.
The result was Call of Duty, released in 2003. The game won more than 80 Game of the Year awards, and Activision bought the remaining 70% of Infinity Ward for $3.5 million the day after launch. In 2005, Call of Duty 2 arrived on the Xbox 360. It became the first game on Microsoft’s console to sell over 1 million copies in the United States.
In 2007, Infinity Ward moved the series away from World War II with Call of Duty 4: Modern Warfare. The shift to a fictional modern conflict was risky, but the game sold over 13 million copies by May 2009. Its multiplayer progression system and unlockable perks reshaped the shooter market, while Electronic Arts’ Battlefield remained the main rival.
Modern Warfare 2 followed in 2009 with $310 million in first-day sales and $550 million in five days. Soon after, relations with Activision collapsed. West and Zampella were fired on March 1, 2010, sued for unpaid bonuses, and later founded Respawn Entertainment with Electronic Arts’ support. Around 46 employees left Infinity Ward, many of them joining Respawn. Activision settled with former staff in 2012, including a $42 million payment to the Infinity Ward Employee Group.
Meaning and History
In total, four variants of the logo were presented to the target audience throughout the brand’s existence. It should be noted that they are all different. Each redesign brought new elements, making the Infinity Ward logo more modern and attractive.
What is Infinity Ward?
This is one of the most famous video game development studios, which gave the world a cult series of military shooters called Call of Duty.
2002 – 2003
The original version of the logo was introduced in 2002 after the company’s founding. It is worth noting that they had two versions. In one of them, there was an emblem and a verbal inscription, while the second contained only the name. The emblem is an abstract image containing three figures. If we talk about the word “inscription,” it is set in a classic font with thin lines and rounded corners on the letters. All characters are in lowercase, except for the initial letters in both words.
A black-and-white color palette was used for the logo.
2003 – 2013
The first redesign took place a year after the original version’s release. It also included a word inscription and an emblem on the left. All letters were lowercase. These are white characters with thin black outlines. It is worth noting that there is practically no free space between the letters. All of them are made in a modern and progressive style. The exception is the first letter “i.” It is colored red, unlike other symbols. It has an emblem on top. It is similar to the movement of orbits, and the letter in it plays the central part.
2013 – 2016
The 2013 redesign made the logo more concise and minimalist. The layout of the elements remained identical, but the letter “i” was superimposed on the emblem and not vice versa. All letters are slightly slanted to the right, and the “F” character seems to be in uppercase. The outlines in the letters are much less visible.
2016 – today
Again, the elements remained unchanged. At the same time, the verbal inscription was painted black, even the letter “i.” In turn, the emblem took on a bright red hue and became more visible against the inscription’s background. Interestingly, in some cases, the logo is used on its own. The lines in the letters remain bold, and italic sans-serif can also be seen. As a result, the logo looks powerful and modern and can be associated with computer games and science.
Font and Colors
After the first redesign, the same font was used for the word lettering. It was a classic bold sans-serif typeface with an italic style of lettering. When interacting with the emblem, the development company’s name looked more attractive.
Different color palettes were used at different stages. As a rule, it consisted of three colors: black, white, and red. The contrast between the colors made the logo even more attractive and progressive.