Intel Inside Logo

Intel Inside LogoIntel Inside Logo PNG

Intel Inside: Brand overview

Founded: 1991
Founder: Intel Corporation
California, U.S.
Before its iconic “Intel Inside” campaign took off in 1991, Intel Corporation, a prominent semiconductor manufacturer based in California, was hardly a name that rang a bell with the general public. The company’s main business interactions were with Original Equipment Manufacturers (OEMs), making it relatively obscure to the average consumer. Yet, the booming interest in personal computers during the late ’80s was a wake-up call for Intel, pushing it to establish a more direct connection with end-users.

The launch of the “Intel Inside” campaign became a groundbreaking moment in what’s known as “ingredient branding.” This marketing strategy aimed to elevate Intel from an anonymous tech entity to a brand as recognizable as any household name. It also allowed OEMs to advertise their products’ quality more implicitly by attaching Intel’s newly-famous label to them.

One of the brilliant tactics of this campaign was Intel’s decision to fund advertisements for computer manufacturers partially, contingent on those ads prominently featuring the “Intel Inside” tagline. This clever move accelerated the pace at which consumers became familiar with the Intel brand.

The outcomes were nothing short of transformative. The campaign catapulted Intel into domestic familiarity and made it synonymous with quality and innovation in the computing world. The “Intel Inside” campaign, therefore, stands as a monumental chapter in Intel’s corporate narrative, having successfully turned a once-indistinct tech supplier into a brand name that’s universally recognized.

Meaning and History

Intel Inside Logo History

1991 – 2006

Intel Inside Logo 1991

2003 – 2006

Intel Inside Logo 2003

2006 – 2008

Intel Inside Logo 2006

2008 – 2009

Intel Inside Logo 2008

2009 – 2011

Intel Inside Logo 2009

2011 – 2013

Intel Inside Logo 2011

2013 – 2014

Intel Inside Logo 2013

2014 – 2015

Intel Inside Logo 2014

2015 – 2020

Intel Inside Logo 2015

2020 – today

Intel Inside Logo

Intel Inside color codes

Ruddy Blue Hex color: #5fa9e4
RGB: 95 169 228
CMYK: 58 26 0 11
Pantone: PMS 299 C
Steel Blue Hex color: #4c83c6
RGB: 76 131 198
CMYK: 62 34 0 22
Pantone: PMS 279 C