Intel Inside: Brand overview
Founded: | 1991 |
Founder: | Intel Corporation |
Headquarters: |
California, U.S. |
Website: | intel.com |
The launch of the “Intel Inside” campaign became a groundbreaking moment in what’s known as “ingredient branding.” This marketing strategy aimed to elevate Intel from an anonymous tech entity to a brand as recognizable as any household name. It also allowed OEMs to advertise their products’ quality more implicitly by attaching Intel’s newly-famous label to them.
One of the brilliant tactics of this campaign was Intel’s decision to fund advertisements for computer manufacturers partially, contingent on those ads prominently featuring the “Intel Inside” tagline. This clever move accelerated the pace at which consumers became familiar with the Intel brand.
The outcomes were nothing short of transformative. The campaign catapulted Intel into domestic familiarity and made it synonymous with quality and innovation in the computing world. The “Intel Inside” campaign, therefore, stands as a monumental chapter in Intel’s corporate narrative, having successfully turned a once-indistinct tech supplier into a brand name that’s universally recognized.
Meaning and History
1991 – 2006
2003 – 2006
2006 – 2008
2008 – 2009
2009 – 2011
2011 – 2013
2013 – 2014
2014 – 2015
2015 – 2020
2020 – today
Intel Inside color codes
Ruddy Blue | Hex color: | #5fa9e4 |
---|---|---|
RGB: | 95 169 228 | |
CMYK: | 58 26 0 11 | |
Pantone: | PMS 299 C |
Steel Blue | Hex color: | #4c83c6 |
---|---|---|
RGB: | 76 131 198 | |
CMYK: | 62 34 0 22 | |
Pantone: | PMS 279 C |