Interflora Logo

Interflora LogoInterflora Logo PNG

Interflora is an international flower delivery chain with roots going back to the early 20th century. Today, it is possible to buy flowers and place an order for the design of a bouquet in more than 57 thousand stores located in more than 135 countries around the world. Interflora is one of the subsidiaries of Teleflora, which is also a subsidiary of The Wonderful Company.

Meaning and History

Interflora Symbol

What is Interflora?

It is a leading flower delivery network with vast experience in the service delivery market. Hundreds of millions of people worldwide are the company’s customers every year.

Visual recognition of the brand is at the highest level since almost every person in life meets the need to buy flowers to give to a loved one. For most countries, Interflora is the best option because almost every big city has a store of this brand.

The company logo itself is meaningful and unique. It consists of a word inscription and an emblem located on the right. The brand name uses a classic sans-serif typeface with rounded corners and thin lines.

The emblem, in turn, is a detailed human figure, which should be associated with the ancient Roman god Mercury. On the emblem, he is in motion, and on both of his legs, there are wings. His left hand is bent, and he holds a bouquet in his right. This is a direct association with the direction of the company. A golden shade of yellow was chosen as the color palette. Thus, the chain of stores wanted to show its customers the brand’s heritage because its roots go back to 1920. Moreover, in the middle of the 20th century, Mercury was used as a company symbol, as evidenced by the “Mercury Man” medallion.

If we analyze the logo in more detail, we can see elements of modern sophistication in it. The company itself explains the use of historical elements by looking to the future but also tries not to forget where it came from to its current success.

Today, another logo variation is also actively used, which is made in the form of a round black emblem with a thick orange outline. It is on the contour that the inscription “Interflora Fleurop FTD” is applied. Round black dots separate whole words. The figure of Mercury itself is made in an identical style to the original version. However, it is worth noting that the bouquet of flowers in his hands has become more abstract. Consequently, not every potential buyer looking at the emblem in this variation will be able to immediately determine that it is associated with a chain of flower shops. Thus, a mystery is created.

Font and Colors

Interflora Emblem

The word lettering uses a classic sans-serif font with rounded corners. It looks stylish and confident, allowing, despite the presence of historical details, to attract the attention of modern buyers. The brand name can be placed on any surface and will not be difficult for customers to read.

The logo is based on a golden-black color palette. It was not chosen by chance because, in this way, the company conveys aristocracy and vast experience in the market. It is not for nothing that the ancient Roman God Mercury is depicted in golden robes.