Invicta Logo PNG
A brand of watches created for those who love luxury living, so it is difficult to call the logo simple. The Invicta logo radiates pride in high-quality accessories and a commitment to continually improving them.
Invicta began in 1837 in La Chaux-de-Fonds, Switzerland, when Raphaël Picard opened a small watch workshop under the name R. Picard. His idea was to make Swiss-quality watches at prices within reach of a wider audience. After his death, the business passed to his sons and became Les Fils de R. Picard.
In 1896, Invicta was registered as a trademark for watches, parts, boxes, and packaging. From 1909, the name became part of the company title: Fils de R. Picard & Cie, Fabrique Invicta. In 1914, the company won a gold medal at the Swiss National Exhibition in Bern. In 1928, it was reorganized as Invicta S.A. with a capital of 1 million Swiss francs. In 1932, Invicta released its first automatic watches.
During World War II, Invicta supplied military watches to Allied armies. In the 1950s, waterproof and shock-resistant wristwatches became a key product line. In 1959, the company reportedly produced a special batch for Soviet Navy officers. In the 1960s, Invicta used extra brands such as Seeland and Eno, then joined the Sagiter watchmaking group in 1968.
The quartz crisis hit the company hard after Seiko launched the Astron in 1969. Invicta and Seeland’s ISECA S.A. failed in 1982, and Ondix S.A. later tried to revive production in Biel. In 1991, Eyal Lalo’s American investment group bought the Invicta rights and moved the brand to Hollywood, Florida. The company became Invicta Watch Group in 2004, acquired S. Coifman, later bought TechnoMarine and Glycine, and competed with Fossil and Seiko in the affordable luxury watch market.
Meaning and History
Invicta Watch Group is a thriving company that periodically pleases its customers with unique, stylish watch models. A wide variety of options opens up great opportunities for buyers. The assortment offers ideal options for both lovers of timeless classics and those who prefer outrageous models in the style of science fiction films. One can notice the characteristic Swiss restraint and precision in each presented product.
This is not surprising because the company was founded in this country, and most of its products are now produced there. Hence, the logo’s stylish restraint is complemented by the main element of the Swiss flag: the cross. It is located above the company name and centered within the graphic symbol. The overall concept involves layering, simple coloring, and a solid, traditional typeface.
What is Invicta?
Invicta Watch Group is the name of an American watch company that produces exclusive, high-quality products. The main office is in Florida (USA), and most production facilities are in Switzerland. The wristwatches and accessories of this manufacturer meet all established standards and are distinguished by the incredible precision inherent in Swiss models.
Invicta Watch Group is the successor to a small watch company established in 1837 in Switzerland. Its founder was Rafael Picard, who served as the head until the bankruptcy in 1980. Three years later, it passed into private ownership by Ondix SA, and later it came under the leadership of an American company. All this time, Invicta has been true to its original visual concept.
It was based on a simple, strict logo created in the contour plane. All the elements that made up the icon were composed exclusively of simple, thin lines. The exception was a larger font, created with thicker, straighter lines. The main element (company name) also had an unusual stroke. The letter V had an unusual tail that was wrapped inside. The designers decided to diversify the discreet classic font in this way.
The second inscription consisted of two words: Watch Group. Their style differed significantly from the design of the first inscription. The letters had no serifs and looked more modern. The use of fonts from different categories demonstrated respect for the brand’s developments and attention to the latest technologies. The logo’s progressiveness was also emphasized by a figure resembling two wings. They symbolized lightness, dynamic development, and flight of fancy.
The latter characteristic is evident in the latest Invicta collections. Designers and developers are pleasantly surprised by an incredibly creative approach to creating products. Each of their models is a true work of art. But an attractive appearance is not all that a brand can offer. All products are of high quality and precision, a hallmark of Swiss technology. A graphic symbol confirming their use is a cross inside the wings.
Font and Colors
The Invicta Watch Group logo is a vivid example of expressiveness, which is created not by color but by multi-component content. The basis is two inscriptions made in different styles. The main one is the company’s name, and the second emphasizes the type of activity. Invicta is in the Serif font group style. This is a traditional category characterized by serifs, solid icons, and straight lines.
The chosen format symbolizes reliability, respect for traditions, and comfort. Watch Group is formatted differently. These are more modern icons reminiscent of the sans-serif style. This font category has no serifs and is characterized by smooth, stylish lines. Despite their different features, the inscriptions are in perfect harmony because their formats are as close as possible.
In addition, the elements are made in a single color. The font is set in a basic dark gray, with a neutral white background. A simple, subdued color palette demonstrates timeless relevance, prestige, and an emphasis on high quality. This combination also emphasizes elitism and prestige, as reflected in the Invicta Watch Group’s activities.
The brand presents itself as a reliable, time-tested watch manufacturer. The final touch of the visual concept is a neutral white background. It symbolizes honesty, calmness, and openness. These traits also apply to a well-known brand. The company often shares its production secrets, technologies, and ideas for creating new collections with customers.