Ioniq Logo

Ioniq LogoIoniq Logo PNG

Ioniq: Brand overview

Launched by Hyundai Motor Group in 2015, Ioniq has become a standalone brand focused on the production of environmentally friendly electric vehicles. The brand’s name, which is a fusion of the terms “ionic” and “unique,” emphasizes its commitment to innovation in battery technology and sustainable transportation solutions.

A year after Ioniq was founded, the first model, the Ioniq Hybrid, debuted. In 2017, this model was joined by two more variants – the Ioniq Electric and the Ioniq Plug-in Hybrid. The brand continues to expand the range of vehicles on offer, with the Ioniq 5 crossover being introduced in 2021.

Looking to the future, Ioniq is committed to expanding its lineup of eco-friendly vehicles. By the middle of this decade, the brand plans to offer an extensive portfolio of more than 23 eco-friendly models, including hybrids, plug-in hybrids, and all-electric vehicles.

The Ioniq has carved a niche for itself in the electric vehicle market due to its affordability, operational efficiency, and advanced technology. As of 2023, the brand has gained global distribution and sells its vehicles in more than 60 countries, with key markets ranging from its native South Korea to North America, Europe, and China.

With its commitment to green transportation solutions, the Ioniq could become a significant force in the emerging electric mobility landscape.

Meaning and History

Ioniq Logo History

2016 – 2020

Ioniq Logo 2016

2020 – today

Ioniq Logo

Hyundai’s Ioniq electric cars have their own logo. The name of the range, originally formed from the words “ion” and “unique,” is written in capital-light blue letters. Light blue is usually associated with fresh ideas, reliability, progress, and innovation. All glyphs look standard except for the letter “Q,” which resembles a ring with a hole and has a small protruding square. This element is also a symbol of creativity and innovation.

The unique design of the letter “Q” emphasizes the innovativeness of the Ioniq brand and distinguishes it from other model ranges. The light blue color emphasizes the car’s eco-friendliness and resonates with audiences looking for a combination of modernity and reliability in electric vehicles.