IRCTC is a catering and tourism railroad company that is a subsidiary of Indian Railways. It was formed in September 1999 and is headquartered in New Delhi (NCT, India). Its full name is Indian Railway Catering and Tourism Corporation. The company’s main services include hotel and travel services, catering, and online sales of electronic tickets. It also owns the country’s largest e-commerce site.
Meaning and History
IRCTC currently operates four Tejas Express high-speed trains under the state-owned company Miniratna, which owns it. Before that, passengers had huge nutritional problems during long train journeys. They had to leave the trains and quickly buy whatever they needed at stations with minute stops. Poor quality and unsanitary food led to even more difficult problems in the country. And short exits from the carriages ended with panic and storming of the station food stalls.
After the catering and tourism project launch, pantries and kitchens appeared on medium and long-distance trains, serving passengers with freshly prepared high-quality dishes. This was a real revolution on the Indian railroad.
Also, the company has begun to expand its services, including related areas, gradually. She was the first to offer to book train tickets through her website. Over time, other sources of orders were added: using phones via SMS, GPRS, and Wi-Fi. Now the population can book not only electronic tickets but also real ones, with delivery by mail. And for suburban routes, special passes are sold. The firm has also implemented a Shubh Yatra program for those who frequently travel by train.
Against the background of the measures taken, which became innovative for India, the Indian Railway Catering and Tourism Corporation logo is perceived no less revolutionary. It has more than one color; it is complex in structure, reflects the company’s key direction, and consists of its main symbols. Since this is a young organization, it has only one brand name.
Font and Colors of the Emblem
The centerpiece is the “R,” which is an abbreviation of the word “Railway.” The letter is half-hatched and does not have a left half, so it looks like a thin railroad symbol on the map. It is located on a dark blue square and connects to its background at the entry and exit points.
Then two triangles with convex sides are shown. Geometric shapes differ in size. Therefore they are harmoniously inscribed into each other. The small triangle is white; the large one is gray. They are located on an impromptu fan propeller, which is extremely important for the company because it was the first to serve trains with improved comfort – with air conditioning systems. The three blades look like hooks due to the combination of contrasting colors.
Under the graphic symbol is the abbreviated name of the company – IRCTC. It is an acronym for Indian Railway Catering and Tourism Corporation. The letters are straight, thin, large, and placed exactly in the center, which does not upset the balance of the emblem elements.
The inscription in the logo is made in a smooth typeface – grotesque, with an even ratio of rounded and sharp lines. All characters are in upper case and have a mid-character breakdown. Although there are three colors in the emblem, white is not considered corporate and only acts as a background for the other two – Navy Blue (# 000075) and Chinese Silver gray (# CCC7D2).