ISO Rivolta Logo

Iso LogoIso Logo PNG

The ISO logo prominently features a grid of degrees, underscoring the brand’s global reach. At its center lies the short name ISO, which is not an acronym but stems from the Greek word “isos,” meaning “equal.” The letters are bold, white, with rectangular serifs, and enclosed in a red square.

The design elements incorporated into the emblem are rich in meaning. The grid of degrees serves as a reminder of the universal standards this organization aims to uphold. It encapsulates the idea of interconnectedness among different industries and nations, advocating for common measures that ensure quality and reliability.

The choice of a red square to enclose the letters brings forward elements of visibility and attention. Red often symbolizes urgency, importance, and action. It is as if the organization is signaling its critical role in creating and enforcing international standards. Within this red square, the white letters highlight ISO’s core value: equality.

The name reinforces This focus on equality, originating from the Greek word “isos.” It speaks volumes about the brand’s mission: to create standardization that creates equal opportunities for businesses and ensures quality for consumers. The organization does not merely aim to set standards; it strives to ensure they are universally accessible and applicable, thereby creating a level playing field.

The typography used for the brand’s name is equally significant. Bold, white letters with rectangular serifs give the text a stable, no-nonsense appearance. The clarity and straightforwardness of the font resonate with the organization’s mission of transparency and reliability. This brand prioritizes accuracy and consistency, qualities essential in standardization.

The combination of these elements forms a powerful emblem. The degree grid, the color choices, the typography, and the rooted meaning of the word Iso converge to deliver a concise yet expansive message. The logo is not simply a visual identifier but a compact representation of the organization’s ethos and objectives. It encapsulates values such as equality, interconnectedness, and reliability, portraying them directly and nuancedly. This careful blending of elements makes the logo a potent tool for brand communication, effectively capturing what the organization stands for in a crowded, complex field.

Iso: Brand overview

Founded: 1938
Founder: Renzo Rivolta
Bresso, Italy

Established in 1939 by Renzo Rivolta in Bresso, Italy, Iso initially focused on creating refrigerators and scooters. However, the early 1950s saw a significant shift in direction for the company under Rivolta’s guidance. He pivoted to producing high-octane sports cars, drawing the company name “Iso” from the Greek term for “equal,” symbolizing the balanced number of cylinders in their engines.

Iso made its grand entrance into the automobile arena in 1962 with the release of the Iso Rivolta IR 300, a lavish grand tourer equipped with a Chevrolet V8 motor. The company rose to broader acclaim in 1965 upon unveiling the Iso Grifo, a sporty coupe penned by famed designer Giorgetto Giugiaro. This model could reach up to 160 miles per hour by boasting Chevrolet Corvette engines.

During the late 1960s, Iso diversified its offerings by adding luxurious sedans like the Lele and the Fidia. At its peak, the firm rolled out nearly 1,000 cars each year. Unfortunately, the 1974 oil crisis and financial woes led to the company withdrawing from the auto-making business after crafting roughly 5,000 vehicles.

Businessman Ivo Pera acquired Iso the same year, briefly resuscitating its motorcycle division. This revival, however, was short-lived, and the enterprise ultimately shuttered in 1990. Today, vehicles produced by Iso during its heyday are treasured as collectibles, epitomizing the zenith of Italian automotive artistry and performance during the 1960s and ’70s.

Meaning and History

Iso Logo History

1953 – 1955

Iso Logo 1953

1955 – 1974

Iso Logo