Iveco (or IVECO S.p.A.) is an Italian manufacturer of commercial vehicles: buses, trucks of various tonnages, construction sites, quarry vehicles, fire trucks, and much more. It was founded in 1975. The company was based on five firms: one German (Magirus-Deutz), one French (Unic), and three Italian (Fiat, Lancia, OM). They have teamed up to produce quality specialized equipment. The firm is now owned by CNH Industrial and is headquartered in Turin (Piedmont).
Meaning and History
The merged company was officially registered in January 1975. After merging five companies into one, she started active activities since it was created to rationalize the existing range. The company has increased its production capacity and expanded its dealer network, which already numbers over 5,000 points of sale and service in more than 160 countries worldwide.
In addition, the new structure has embarked on its development of engines for heavy trucks and buses, introduced several personal lines, offering excellent commercial vehicles to customers. To increase credibility and gain consumer confidence, she has repeatedly sponsored various international events: the Olympic Games, sports cups, expeditions, championships, races, and so on.
At its development center, Iveco has introduced many technical innovations related to engines. And her cars EuroCargo and EuroTech, were awarded the title Truck of the Year in 1992 and 1993. In 2000, her Daily van was recognized as the best in its class, receiving an award at the International Motor Show in Amsterdam. In the course of development, the concern bought industry firms, opening new assembly lines. Gradually, it also included English, Austrian and other manufacturers. He also entered into many agreements with overseas enterprises.
Thanks to this thoughtful approach and vigorous activity, the company has popularized itself; therefore, it is well known in all corners of the world. The first corporate logo was presented immediately after the opening – in 1975. It reflected the elements of the identity of the enterprises belonging to the general group. During all this time, she had four emblems.
1975 – 1977
The debut version of the logo consisted of a square frame with several elements located inside it. The largest is a diagonal rectangle divided into two parts by a thin white stripe. The upper shape looked like a small horizontal rectangle, and the lower one contained the inscription “IVECO” in capital sans serif letters. The main palette consisted of deep blue and white colors.
1977 – 1979
After the redesign, the company name was moved outside the graphic icon, which the developers reduced in size. On the contrary, they enlarged the inscription and placed it on the right side, keeping the same font – capital, bold, smooth, chopped.
1979 – 1980
In 1979, the automaker’s identity received three major changes:
- The icon’s color disappeared, and only the contour lines remained colored, while the inner space became white.
- A deep blue (cobalt) has been transformed into pastel blue-violet.
- The font has become sleek and streamlined due to the rounded corners.
1980 – today
The company ditched the graphic icon, leaving only the name as a sign of visual identity. The word “IVECO” is large but not changed – the font remains the same. But the color changed – it became dark blue.
Font and Colors of the Emblem
The beveled rectangle, divided in two by a white line, is the stylized first letter of the Iveco company name. The “i” symbol is slanted, and a small rectangle is used instead of the classic dot. In early versions of the logo, it had a solid fill and then became white with a blue outline.
For the logo, the designers first chose the Gill typeface. In 1979, they changed it to a font reminiscent of Neo Sans. But the color scheme of the logo is stable. At all times, it consisted of a combination of white and blue (in several shade variations).