Iveco Logo PNG
The emblem combines the equipment’s large size with the balance and harmony of its appearance. The metal’s brilliance and the scope of the working elements look majestic. The Iveco logo shows the lightness and gracefulness of the machines’ work.
Meaning and History
The merged company was officially registered in January 1975. After merging five companies into one, she began operations to rationalize the existing range. The company has increased its production capacity and expanded its dealer network, which already numbers over 5,000 points of sale and service in more than 160 countries worldwide.
In addition, the new structure has embarked on developing engines for heavy trucks and buses, introduced several personal lines, and offered excellent commercial vehicles to customers. She has repeatedly sponsored international events, such as the Olympic Games, sports cups, expeditions, championships, and races, to enhance credibility and build consumer confidence.
At its development center, Iveco has introduced many engine-related technical innovations. Her cars, EuroCargo and EuroTech, were awarded Truck of the Year in 1992 and 1993, respectively. In 2000, her Daily van was recognized as the best in its class, receiving an award at the International Motor Show in Amsterdam. During development, the concern bought industry firms, opening new assembly lines. Gradually, it also included English, Austrian, and other manufacturers. He also entered into many agreements with overseas enterprises.
Thanks to this thoughtful approach and vigorous activity, the company has become well known worldwide. The first corporate logo was presented immediately after the opening in 1975. It reflected the identity elements of enterprises in the general group. During all this time, she had four emblems.
What is Iveco?
Iveco is a manufacturer of industrial machinery and commercial vehicles. Its name is derived from the initial letters of “Industrial Vehicles Corporation.” The company produces minibusses, buses, trucks, trailers, specialized vehicles, chassis, and engines. Although the company is Italian, its headquarters are located in the Netherlands. Until 2022, it was part of CNH Industrial, but after the separation, it became part of the Iveco Group.
1975 – 1977
The debut version of the logo featured a square frame with several elements. The largest is a diagonal rectangle divided into two parts by a thin white stripe. The upper shape looked like a small horizontal rectangle, and the lower one contained the inscription “IVECO” in capital sans serif letters. The main palette consisted of deep blue and white colors.
1977 – 1979
After the redesign, the company name was moved outside the graphic icon, which the developers reduced in size. On the contrary, they enlarged the inscription and placed it on the right side, keeping the same font, capital, bold, smooth, and chopped.
1979 – 1980
In 1979, the automaker’s identity received three major changes:
- The icon’s color disappeared; only the contour lines remained colored, while the inner space became white.
- A deep blue (cobalt) has been transformed into pastel blue-violet.
- The font has become sleeker and more streamlined thanks to the rounded corners.
1980 – today
The company ditched the graphic icon, leaving only the name as its visual identity. The word “IVECO” is large, but the font remains the same. But the color changed; it became dark blue.
Font and Colors
The beveled rectangle, divided in two by a white line, is the stylized first letter of the Iveco company name. The “i” symbol is slanted, and a small rectangle is used instead of the classic dot. In early logo versions, it had a solid fill and became white with a blue outline.
The designers first chose the Gill typeface for the logo. In 1979, they changed it to a font reminiscent of Neo Sans. However, the logo’s color scheme is stable. It has always consisted of a combination of white and blue (in several shade variations).