The JAC logo reflects the future, highlighting the company’s modern developments and automotive technology. The emblem preserves identity and uniqueness, making the brand’s models stand out.
Originating from the Hefei Jianghuai Automobile Factory, established in 1964, JAC Motors initially ventured into the commercial truck segment. By 1999, the company became Anhui Jianghuai Automobile Co., Ltd., marking its entry into the passenger car market.
The early 2000s marked a period of innovation for the brand, as it introduced the JAC Junjie FRV, its inaugural self-conceived car model. This move paved the way for future sedans, including the notable JAC Refine and Binyue. By 2009, the company rebranded as Jianghuai Automobile Co. Ltd. and established strategic alliances with international giants such as Volkswagen to strengthen its technical capabilities.
Entering a new decade, JAC Motors boasted an impressive annual output, surpassing 500,000 vehicles by 2010. Its SUVs and pickup trucks, in particular, drew considerable domestic attention. A significant milestone came in 2013, when Anhui Jianghuai Automobile merged with the state-owned JAC Motors and adopted its name and brand image.
Today, JAC Motors is a formidable entity, producing over 700,000 vehicles annually across numerous facilities in China. Its extensive portfolio includes passenger cars, commercial vehicles, and an emerging focus on new energy vehicles. Moreover, collaborations with international powerhouses such as Toyota, Ford, Hyundai, and Volkswagen have strengthened its global reach, with its automotive offerings now available across Southeast Asia, South America, Russia, and Africa.
Meaning and History
What is JAC?
JAC (Jianghuai Automobile Co., Ltd.) is a prominent Chinese manufacturer of automotive and commercial vehicles. The company offers a diverse lineup that includes passenger cars, trucks, buses, and electric vehicles.
1997 – 2016
The JAC emblem is a metal circle with a star in the center, symbolizing communist China. This emblem conveyed manufacturing achievements and the country’s ideology, which the company promoted beyond China’s borders.
Below the main emblem, the abbreviation JAC appears in red letters, standing for Jianghuai Automobile Co. The red color, traditionally associated with China, highlights the company’s national identity and origin.
The emblem emphasizes the manufacturer’s ambitions. JAC has been increasing its automobile production each year, aiming to become a leader in the international market.
2016 – today
The manufacturer changed its emblem when JAC began exporting electric vehicles to Italy. The new emblem is an oval that symbolizes harmony and safety. The oval resembles a fuel or charging port, highlighting modern technology
This symbol can be interpreted as a mirror, indicating that JAC vehicles are a common sight on the road. Inside the oval are three large metallic letters, JAC, clearly identifying the manufacturer.



