Jacobs Logo

Jacobs Logo PNG

Just as gold is worthy of kings, coffee, represented by the Jacobs logo, has gained worldwide recognition. The emblem conveys the history of green beans, which, after roasting, acquire their unique color and special taste. The package contains only a natural product of the highest quality.

Meaning and History

The history of this brand began with a store opened by Johann Jacobs in the central part of his native city. A 26-year-old merchant traded coffee, chocolate, biscuits, cocoa, and tea in it. When he studied the craft of a salesman for several years, he was often assigned the task of roasting coffee beans and tasting coffee samples, as he turned out to have exceptional taste.

His store became the basis of a large-scale company, which gained wide recognition in the world thanks to the unique black and gold palette chosen for the personal identity. So, in 1907, Johann launched his own coffee roasting company and began to deliver it to the nearest settlements.

In 1913, he registered the Jacobs brand, and in 1929 brought his nephew Walther J. Jacobs into the business. In 1934 they founded a large coffee roaster in Bremen. The company then merged with the French firm Chocolat Suchard to form Jacobs Suchard. This happened in 1982.

Almost ten years later (in 1993), Jacobs Suchard became the property of Kraft Foods. After a series of transitions, the Jacobs Douwe Egberts Corporation took over the brand. That is, today, Jacobs is part of a global structure that preserves its authenticity, selling products in more than 100 countries around the world. As a result, it ranks second in popularity on the planet, second only to Nestlé.

Despite mergers and acquisitions, this brand has managed to remain original and retain the original taste of coffee and its style, which consists of a word mark and a golden-black palette. They appeared at the very beginning of the birth of the brand and have gone through many transformations. And there were ten of them.

1895 – 1944

All this time, the company has been developing and eventually turned from a small city store into the largest international coffee company. She mainly focused on the taste of products to preserve authentic notes. The identity for her was in second place, so a permanent and recognizable logo appeared a little later. At that time, the company owned a coffee roaster in Bremen and delivered goods to consumers in their cars.

1944 – 1964

Then the emblem with the inscription “Jacobs Kaffee” reigned for twenty years. She was black and expressive. The authors of the logo divided the words by placing them in opposite parts – above and below. A marked sack occupied the central place, presumably filled with grains. Surrounding it was an oval with gear-like protrusions, a hint of ground coffee. The brand name was written in large, upper case print and outlined thick lines. The palette was dominated by only two colors – black, inspired by coffee beans, and yellow, reminiscent of golden foam in a cup.

1964 – 1970

In 1964, the emblem was simplified: the designers removed the bag from the label and left only the name. But they regrouped the inscription: they brought the words closer together, placing them in two lines. The upper part was written in black letters on a white background, the lower part was written in beige on dark brown. The developers also changed the font by simply drawing out the letters. However, they kept the style.

1970 – 1987

This period is legendary in that it was in this period that a miniature crown appeared on the Jacobs logo. It was placed at the top – above the first word of the trademark name and occupied a separate field, painted in golden beige. The inscriptions are located below. However, the designers changed the last word drastically: they typed it in an italic handwritten font. The letters were thin, calligraphic, with a curl at the “K” and curly “ff,” from which a graceful loop went to the right.

1987 – 1990

Almost no changes were made. The authors only finished the upper sharp-angled ledge on the white stripe with the word “Jacobs” and rounded the letters. The lower inscription remained golden.

1990 – 1995

In 1990, the emblem was radically modified. The developers proposed the simplest possible version for the label: with text and a schematic drawing. The letters in the word “Jacobs” became wide, golden, with a slight black shadow in the form of thin lines. The word “Kaffee” was changed to French and spelled “Kafe” with a diacritic over the last vowel. To the right was a cup on a saucer filled with steaming coffee.

1995 – 2000

The word “Cafe” was removed from the label. A hint of it remained in a cup without a bottom, depicted above the brand name and located between two thin stripes. The “Jacobs” inscription has become pronounced gold, with a sheen in some places. Below it was placed a curved line – a hint of steam from a hot drink.

2000 – 2010

The next stage in the evolution of the emblem brought a concise version, in which all elements were simplified, except the word “Jacobs.” It was thin, black, elegant, with a cursive “J” and a red swirl of impromptu steam.

2010 – 2013

The golden background was removed during this period, and another vertical winding strip was added – a hint of hot, freshly brewed coffee.

2013 – 2017

The designers were forced to add a shadow to the letters to return the golden hue to the logo. The “Jacobs” lettering was three-dimensional, three-dimensional, with a slight golden sheen along the right edge of each letter. Moreover, the font was also redesigned: the developers pulled it up, changing the shape of some characters. For example, in “C,” they removed the rounding at the ends.

2017 – today

The current logo consists of two zones. The top shows a crown combined with a coffee bean. In the same place, on the right and left, on a dark green background, the year the brand was founded is marked. At the bottom is the company’s name in the usual black color. It is placed on a golden background with a slight highlight on the left.

Font and Colors

Its evolution consisted of the periodic appearance and disappearance of the crown, cup, steam, and golden background. Now the logo retains only the authentic colors and the original appearance of the monarchical attribute. The letter “J” resembles the right side of the cup.

The inscription is made with an individual typeface without serifs. They appeared only in the period from 1990 to 2000. The rest of the time, the grotesque was used. In later versions, the designers adapted the first letter of the name to fit the right side of the cup. The beginning of such stylization was laid in 2000 and continues today. The basic colors of the corporate palette are golden, black, and dark green.

Jacobs color codes