Jeffree Star Logo PNG
The Jeffree Star logo conveys the uniqueness of the company’s beauty products in a classic star image. It is large, five-pointed, with a thin red border and an unusual “construction” inside. It contains the initials of the brand creator and his business partner, a “J,” in both the regular and mirrored displays. The glyph conveys professionalism and trust.
Jeffree Star Cosmetics grew from the public profile of Jeffree Lynn Steininger Jr., born on November 15, 1985, in Los Angeles. As a teenager, he experimented with makeup and later worked at cosmetics counters after finishing school in 2002. He took makeup jobs for weddings, music videos, and photo shoots before building an online audience.
In 2003, Star joined MySpace and became known for an androgynous image, heavy makeup, and personal posts. By 2006, he was one of the platform’s major figures. He also pursued music, releasing Plastic Surgery Slumber Party in 2006 and Beauty Killer in 2009 through Akon’s Konvict Muzik. The Nicki Minaj collaboration “Lollipop Luxury” followed, but the music career did not create lasting financial stability.
In November 2014, Star launched Jeffree Star Cosmetics with business partner Jeff Cohen, using his remaining savings. The first product was Velour Liquid Lipstick, sold online without retail chains or middlemen. The initial 30,000 units sold out within minutes. In 2016, the brand released the Beauty Killer eyeshadow palette, followed by Blood Sugar in 2018.
By 2018, Forbes estimated Star’s YouTube earnings at about $18 million, while brand revenue reached around $100 million a year. In 2019, a warehouse robbery caused losses of about $2.5 million, including Blue Blood palettes. That October, the Shane Dawson collaboration sold 1 million Conspiracy and Renaissance palettes in under 30 minutes, with first-day sales above $20 million. Morphe ended cooperation in 2020. Jeffree Star Skin launched in 2021, while estimated revenue fell from about $45 million in 2022 to $31.7 million in 2023.
Meaning and History
Jeffree Star has been thinking about creating his cosmetic line since 2013, when he unexpectedly left the music industry due to legal issues. However, these difficulties gave him a powerful boost in starting his brand. It began with three types of liquid velvet lipsticks and expanded to eyeshadows, highlighters, scrubs, powders, foundation, and much more.
Overall, the former musician invested everything he had at the time, including his famous name. As a result, the company bears his stage name as a pseudonym. The presence of another “J” (in the name of the investor and business partner) made it easy to solve the visual identity problem: the logo creatively plays with the names of the current brand owners. They are hidden within the outlines of a large star, which allegorically conveys the brand founder’s creative nickname.
What is Jeffree Star?
This avant-garde cosmetic brand in the makeup market is known for its powerful formulas and striking, luxurious packaging. Founded by makeup artist and beauty influencer Jeffree Star, the company has achieved cult status with its high-pigment products, including shimmering highlighters, vibrant eyeshadow palettes, and the iconic Velour Liquid Lipsticks. The brand stands out for its bold approach to formula development and rich shades, offering products that appeal to professional makeup artists and enthusiasts seeking tools for expressive self-expression.
2014 – today
The Jeffree Star Cosmetics logo features a star. At first glance, it is concise, simple, strict, and business-like. However, upon closer inspection, you can see that it is a multi-layered image. It contains several components that symbolize the company’s founder’s creative name and even its co-owner, Jeff Cohen. That is, the emblem creatively plays with the names Jeffree and Jeff.
The star consists of thin red lines that form a white space inside. The rays are classic, precisely proportional, of equal width, with sharp points at the ends. In the center, two bold “J’s” harmoniously form a tall column. The letters are turned mirror-like towards each other and combined with a long side. The lower part of the glyphs is specifically curved, so they perfectly follow the contours of the rays. They have diagonally cut tips and are sharpened.
Below the large star, the cosmetic company’s full name is indicated in two lines. The phrase “Jeffree Star” is in the top row and serves as the founder’s creative pseudonym. Below it is written “Cosmetics.” A thin, centered line separates both parts.
The creator of the cosmetic brand used his stage name for the title. This was a well-thought-out marketing move because the singer was already recognizable and famous in certain circles. Therefore, he decided to capitalize on his prominent name and invested all his resources in the new project. A clever graphic feature was the presence of two “J” s in the names of the company’s actual owners. They are playfully presented in the logo.
Font and Colors
Designers used a simple sans-serif font for the inscriptions. The letters are smooth, even, and tall, resembling TT Bluescreens Rough Bold glyphs by Typetype. The color palette features a delicate red, close to a raspberry shade, with black versions available. The background, however, remains constant: it is always white.
